Archive for September, 2011

Frequently Asked Questions: Part 1

At The White Dress by the shore we aim to make the experience of shopping for your gown as memorable as the day you wear it. With that said, we understand that bridal gown shopping may be a brand new venture full of questions. The bridal industry works a little differently from the rest of the fashion world and the intention of this ‘Frequently Asked Questions Series’ is to help make your experience all the more clear, relaxing and joyful. Feel free to email us at or ring us at the shop 860.669.4596 with any further questions, we are happy to help!

photo credit Scandavian Photography

1.       What is the time frame for purchasing a bridal gown, a mother of the occasion gown, a brides maids dress, accessories?

  • The ideal time to purchase your bridal gown is 9 months before the date of your wedding to allow time for production and alterations.
  • Rush orders can most likely be accommodated at an additional fee.
  • If you’re short on time you can always purchase a sample gown to avoid the ordering process all together-  Check our sample sale page!
  • A Mother of the Occasion gown should be purchased a minimum of 5 months  before the wedding date to allow time for production and alterations.

photo credit Abbey Scott

  • Bridesmaids dresses should be purchased at least 6 months before the wedding date to allow time for production and alterations. For more details on ordering dresses for a bridal party, take a look at our attendants ordering page.

photo credit Steve Depino

  • Accessories (shoes, veil, jewels, etc.)  should be ordered at least a month before the date of the wedding.

2.      What is a trunk show?

  • During a trunk show one designer lends us samples from their collection to allow our brides to see the full breadth of their collection.
  • The designer or a company representative is usually on hand to aid you in the selection of the perfect look for you.
  • As an incentive to purchase at the trunk show, brides are offered a discount off of the original price of the gown or accessory.
  • Be sure to check The Blushing Blog frequently for news about upcoming trunk shows and other great events!

3.      Whats’ to expect at a sample sale?

  • The White Dress by the shore organizes two sample sales per year although samples are available year round. Check our sample sale page!
  • During a sample sale all the gowns are available for purchase “off the rack”.
  • The advantage of purchasing during a sample sale is that you save 10% off the already discounted prices.
  • Please read our Sample Sale Guidlines which further explain what to expect during one of these events.

4.      Can I purchase a gown from you if you don’t carry the designer?

  • Gowns and accessories can only be purchased from the collections we currently carry. For a full list of these collections please visit the collections portion of our website.

5. How does bridal sizing differ from my normal dress size?

  • Your ‘bridal’ size may differ 1-2 sizes up from your normal dress size. While this may not seem to make much sense, dont worry, it is just industry standard.
  • For example, if you normally wear a size 6 you may wear a bridal size 8 or 10.
  • When purchasing your gown the size ordered will be reflective of your largest measurement- this is to ensure that we have a great fit in that area; your gown will be sculpted to fit your body during your alterations.

6.      How do I purchase a gown if I don’t fit into the sample in the store?

  • We usually sample our gowns in bridal size 8-12.
  • With that said, we do have a variety of gorgeous gowns in sizes 16-20 as well as some smaller sizes.
  • Keep in mind that when trying on these gowns you are mostly likely not trying on the size you will order- this requires a bit of vision but believe us, we have a few tricks of the trade.

photo credit Alissa Dineen

xoxo, TWD

Gowns For A Cure

In honor of breast cancer awareness month, we are donating a percentage of October’s gown sales to the Terri Brodeur Breast Cancer Foundation.  TWD_breast_cancer_logo

Please feel free to post a note here about a loved one in your life that has battled this disease. It is our hope that a cure will be found in our lifetime.

xoxo, TWD

October 20-22: Modern Trousseau Trunk Show

Join us for a Modern Trousseau Runway Reveal Event!  Designer Callie Tein will be presenting gowns from her latest collection, right off of the runway!- Including the one below!

Be the first to wear the latest in bridal fashion straight from New York’s bridal fashion week!  These designs won’t be in stores for another 4 months!And the best part is that the new collection and all of Modern Trousseau’s classic styles will be discounted by 10% during the trunk show.

Connecticut based designer Callie Tein will be on hand Friday and Saturday during the trunk show to assist you in customizing the perfect look for your special day.

Don’t delay, ring us at 860.669.4596 to schedule your appointment for this exclusive event!

xoxo, TWD

Pretty Post

The lovely wedding of our bride Leigh and her partner Kelsey was recently featured on Bliss Celebrations blog and is our newest Pretty Post!

As stated on Bliss’ blog, “Leigh and Kelsey were married this June on a splendid Newport afternoon.  Their sweet whimsical wedding details made their day truly personal.  Lovebird details like the escort card tree and cake topper were sweeter than sweet, and the bright orange blossoms popped against the vibrant green hues. And the best part was that they were created by the brides themselves!   Belle Mer was the perfect place for the two to say I do in their afternoon luncheon wedding.  Event Design by Jubilee Events was perfectly paired with floral design by Datura, A Modern Garden and all of the fabulous details were captured by Carla Ten Eyck.  The dresses the girls chose were so perfect for their lawn wedding:  the amazing Nicole Miller gown from The White Dress By The Shore for Leigh and Kelsey’s dress was self-designed and created by Lydia Colombo.  Such a creative and beautiful duo.  Congrats!”

Other fabulous credits/details:

Ring bowl- Paloma’s Nest

Margarita Bar- how awesome is that?!- Belle Mer

Cake- Fatulli’s     

Belle Mer By Carla Ten EyckBelle Mer By Carla Ten EyckBelle Mer By Carla Ten EyckBelle Mer By Carla Ten EyckBelle Mer By Carla Ten EyckBelle Mer By Carla Ten EyckBelle Mer By Carla Ten EyckBelle Mer By Carla Ten EyckBelle Mer By Carla Ten EyckBelle Mer By Carla Ten EyckBelle Mer By Carla Ten EyckBelle Mer By Carla Ten EyckBelle Mer By Carla Ten EyckBelle Mer By Carla Ten EyckBelle Mer By Carla Ten Eyck

xoxo, TWD

October 6-8: Amsale Trunk Show

We are thrilled to introduce Amsale to our collection!  Join us for a trunk show October 6th – 8th.  Amsale’s head of sales, Saundra Chung will be on hand on Friday and Saturday of the trunk show to assist you in selecting the perfect gown for you!  Don’t miss your chance to preview the stunning Fall 2011 collection!

A 10% discount will be granted off of any Amsale gown purchased during this exclusive event!

Can’t get enough of Amsale?!  Be sure to tune in to the new series, “The Amsale Girls” airing at 10 pm on Sundays on We.  Check out this episode clip featuring some gorgeous Amsale gowns set to go down the runway.

If you want to become an ‘Amsale girl” yourself, ring us at 860.669.4596 to schedule your appointment for the trunk show!

xoxo, TWD

Ask The Experts ~ Hana Floral Design and Boutique

Today we are taking a different twist on our Ask the Experts Series!  We are re-posting an interview that Anna Lathrop of Gourmet Galley did with Yumiko Fletcher, founder of Hana Floral Design.  These are two of our favorite vendors! We are honored to be able to share their perspective with you.

Keep an eye on our blog in the coming weeks as we turn the tables and  conduct an interview with Anna!

Did you always know that you wanted to be a professional florist?
Nope! I started out aspiring to be an opera singer!!! I went to college for Vocal Performance at the Benjamin T Rome School of Music at Catholic U.  (Washington DC)

How did you get into the business?
Actually, a tragedy caused me to switch gears in life. My mom passed away unexpectedly in early 2001 and it made me re-think of my goals in life. It really was the catalyst for change and got me back into a creative field. I took some time off and a few months later, took a job in a flower shop!

How long have you been in business and how did your current venture start?
Hana has been in business since 2004. Prior to that, I had worked for a short time with a partner under a different name, and two years of working at flower shops before that.

Love note from TWD: we started the same year as Hana and have been friends ever since!

What is your favorite type of couple and venue to work with?
Well, I really love a bride who loves us!  That’s the best. And that bride is usually detail oriented but still somewhat laid back and has a combo of “classic/vintage/modern” taste.   They are willing to trust us to create something fabulous for them!

As far as venue~ We love going to new places, we like to travel but we also adore our local venues, like Saltwater Farm, Eolia Mansion, J Edwards, and one of my personal faves is Elihu Island in Stonington.

What’s your favorite moment of a wedding to design florals for?
Definitely the bridal bouquet and bouquets in general. Handing my bride her bouquet is the moment for me usually. The reaction says it all and makes my day.

Favorite Non-Wedding Floral Occasion/Arrangement?
Here at Hana, we make gorgeous holiday wreaths! They are hand clamped, which means we mix the greens, not just use a pre-made wreath and decorate it. I love the holidays as far as florals go but it’s still second to weddings!

Love note from TWD: We can attest to the beauty of Hana’s holiday florals! We have been fortunate enough to have them grace our boutique in the past.

How would you describe your creative process?
I usually meet the bride personally and we go through the entire wedding so I can get as many details down as possible.  I love to see the dress she picked as well as anything else involved ~ linens, maid’s dresses, any ideas that tell the whole story. Then I draw up a detailed proposal, maybe make a sample centerpiece and then I get going on ordering! We try not to do anything exactly the same even if a bride loves something we’ve already done.

What are the three flowers that you would say best describes yourself and your style?
Oh coral charm peony for sure, possibly the phaleonopsis orchid for a little ‘exotic’ and I just love gardenias for their classic beauty and the most amazing scent.

To contact Hana Floral…
Website/Blog:  &
Phone: 860.572.2929

Jenny Yoo Trunk Show & Promotion

This months’ Jenny Yoo Trunk Show will feature this New York designers’ extensive bridal and maids collection! In addition to the great deals to be had on wedding gowns we are pleased to offer one great bridesmaids promotion, two ways:

Option 1: If you choose your Jenny Yoo maids style at this months’ trunk show and your entire party orders their dresses before September 30th, they will all receive an unheard of 15% off the designers already tiered pricing!

Please keep in mind that in submitting your order before this date we will need each maids measurements (she can get measured at The White Dress by the shore or at a local tailor or seamstress), a signature on our online policy form, and payment of the gown in full.

Option 2: If you choose your dresses at the trunk show but your party wishes to have a bit more time in ordering their dresses, you will receive 10% off Jenny Yoo’s already tiered pricing.  Your maids will have to pay for their dress at the trunk show, but will have until the time that we specify in order to submit their measurements and policy form.

Ring us at 860.669.4596 to visit chic by the shore, our bridesmaid atelier. 

xoxo, TWD

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