Archive for December, 2011

Introducing: Reinvent the Dress!

Have you taken a look at our Sample Sale lately? We have some real stunners at some absolutely amazing prices, thus you’ll be sure to find something you love.

However, please keep in mind that the dress of your dreams doesn’t necessarily come off the rack in its ideal form. Sometimes your perfect gown needs a little tweeking to transform it into the one for you.

That’s why we would like to introduce our new concept, ‘Reinvent the Dress,’ where we work with you to create a one of a kind gown from one that already exists! From sample, to sketch, to reality- we will customize any gown to your desired final form.

With that said, the dress doesn’t have to start with a sample- our in-house expert seamstresses will even transform your mother’s gown into your dream dress, or customize your ordered gown to show off your best assets. Samples and vintage gowns can also be tweeked and tailored to become a fabulous reception or rehearsal dinner dresses. Work with us to create the perfect look for you- the options are endless!

The example below shows the transformation of our fabulous Anne Barge sample, Polly (as seen on the cover of Martha Stewart Weddings). We re-envisioned this classic gown and sketched it as a short frock (complete with a little tulle peeking out of the hem)… perfect for yacht club nuptials or a seaside reception. Pair this new dress with classic ivory heels and pearl accessories, and you have a look that is all your own- one not to be forgotten!


Allow us to rethink, reinvision, reinvent your dress.


Stay tuned to see more of our transformations in the coming weeks. Give us a ring to discuss your reinvented dream dress, pricing available upon request. 860.669.4596.


xoxo, TWD

Look no further for your New Years Eve ensemble!

Still haven’t sorted out what you’ll wear to welcome in 2012? Stop by our blowout sale to find your fabulous look…for less! We have stunning cocktail dresses, necklaces, earrings and more- all on sale at astonishing prices. Believe us, this sale has just what you need to polish off any ensemble- bridal or otherwise.

And don’t worry, even if you don’t have time to think about what you’ll wear on NYE, we are happy to offer you many solutions, including the following…

Pair a fun and colorful chunky necklace with a sophisticated navy frock and you’re sure to turn heads, no matter where the night takes you. To take a look at all of our cocktail samples, check out our sample sale page!

Make an appointment to work with one of our expert stylists who will help you dress to impress this New Year’s Eve! 860.669.4596

Remember…if you spend $150 at the sale, you are eligible to receive 50% off a blowout at W | Salon in Madison, CT.


Happy New Year!

xoxo, TWD

January 19th-21st: Ivy & Aster Trunk Show

images by Elizabeth Messina 

If you are in search of something truly unique for your bridal or bridesmaid’s dress, then join us January 19th through the 21st for an undeniably fresh and whimiscal trunk show from Ivy & Aster.  Slip on frocks from the 2012 collection and  receive a 10% discount on any Ivy & Aster purchase.

Give us a ring at 860.669.4596 to book your spot as appointments are filling up quickly.
Come in and see why our last Ivy & Aster trunk show made so many brides-to- be so very happy!
Maids do not need to be present for purchase to be made, measurements can be provided at a later date, according to wedding date.
xoxo, TWD

Pretty Post Preview: Alicia and Enzo’s Winter Wedding

January’s  pretty post is a wedding of one of our very own!  Celebrate the 1st anniversary of our store manager, Alicia,  and her husband Enzo with us!  Stay tuned to the blog and to the next issue of W, our monthly newsletter,  to see all of the amazing details of her Old Hollywood Glam themed winter wedding!  Haven’t subscribed to W yet?  Here’s the link!

Below are one of our favorite engagement shots and her clever save the date- both adorable images are by Take Aim Photography.

xoxo, TWD

In White Launch Party Invitation

2012 may just be beginning, but this will be the party of the year!  We look forward to toasting our newest collaboration with brides, industry talents and press.  To join the festivities, RSVP to

in WHITE members:

The White Dress by the shore

Beneath the Gown

Jubilee Events

Vintage Cinema 

Jennie Fresa Makeup and Skincare Boutiqurie 

Carla Ten Eyck Photography 

Coral Pheasant Stationary 

Participating Event Vendors:

Catering: A Thyme to Cook

Photobooth: Smilebooth

Lounge and Decor: Ryan Designs

Entertainment: Elan Artists

Linens and China: Party Rentals

Tent: Sperry Tents

Floral: Datura- A Modern Garden

Confections: A Little Imagination Cakes

Photo Props: Say Cheese

Transportation: Gateway Limosine 

Bubbly:  Voveti Prosecco

xoxo, TWD

Introducing…in WHITE a luxury wedding collective


You’re invited….to learn more about the launch celebration, click here!

Clinton, Connecticut welcomes in WHITE…a luxury wedding collective

East Main Street in Clinton, Connecticut welcomes a collective of wedding related businesses called in WHITE.  Situated between two historic properties at 104 and 110 East Main Street, in WHITE allows engaged couples to plan all aspects of their wedding in one destination.

The concept grew out of a former collaboration of Clinton based wedding vendors named Wedding Row. Due to businesses re-locations, new vendors have joined the collaboration and the concept has been rebranded.

The White Dress by the shore, Beneath the Gown and Jennie Fresa Makeup and Skincare Boutiquerie are pleased to welcome Carla Ten Eyck Photography, Coral Pheasant Stationery + Design, Jubilee Events and Vintage Cinema to the Connecticut shoreline as the new members of in WHITE.

You are invited to an evening cocktail party from 6-9PM on January 11th where you can step inside the historic locations that house these talented businesses. Mix and mingle with brides, friends and the industry’s finest experts while enjoying savory treats from the talented gourmands at A Thyme To Cook.

104 East Main Street
About Beneath the Gown
Beneath the Gown is a bridal lingerie boutique offering an exquisite collection of exclusive designer lingerie labels featuring French European couture fine laces and exquisite hand-made silks. Their lingerie is perfect for a honeymoon, special event or every day. Services include complimentary professional bra fittings and an in-house custom design service where Josie Jolon, the company’s founder, can customize or design a completely custom foundation to suit any body type, gown type or personal style.

About The White Dress by the Shore
The White Dress by the shore is a luxury bridal boutique that offers chic couture for brides, mothers and maids in the quaint atmosphere of an antique home.  The rustic charm of the store’s hardwood floors, exposed beams and stone fireplaces is offset by the beauty of their perfectly procured collection of wedding gowns.  Established in 2004, owner Beth Chapman, with over 20 years in the fashion industry, set out to create a bridal shopping experience like no other in the country. The experienced staff at The White Dress by the shore has exquisite taste and is passionate about delivering exceptional quality and service to their clients. The boutique has received a number of accolades including The Best of The Knot, The 2011 Wedding Wire Bride’s Choice Award and The 2011 Editor Choice Award, as well continued five star online ratings from their customers. Attracting clients from around the world, The White Dress by the shore has developed a reputation as a hidden gem on the shoreline.  The boutique operates by appointment in order to provide their clients with the highest level of service. At The White Dress by the shore brides don’t just purchase their gown, they purchase a memory.

110 East Main Street
About  Carla Ten Eyck Photography
The colorful Carla Ten Eyck has been joyfully photographing weddings for the past nine years all over New England and beyond. Her talents include photographing people, moments and emotions with style, while teaching workshops, being a mom, all while having a sense of humor. With a team of 3 associate photographers and an amazing support staff, Carla runs her bustling studio out of her renovated childhood home in Hartford’s historic West End. Carla enthusiastically breathes energy, excitement and fun into everything she does from turning ideas into reality, shooting in new locations around the globe and to simple things like snuggling with her kids and hiding in the studio trying to scare her team. Carla’s style combines fun, unique and artistically beautiful photography. Her work has graced the covers of Bliss Celebrations Magazine, Gala Weddings Magazine and The Connecticut Bride Magazine. Her images can also be found amongst the pages of Professional Photographer Magazine, Bride’s Connecticut, Newport Weddings Magazine, Celebrations New England, Southern New England Weddings and SNEW Destinations Magazines. Carla’s weddings are regularly featured on wedding blogs including Style Me Pretty, Ruffled Blog, 100 layer cake, Grace Ormonde and la belle bride.

About Coral Pheasant Stationery + Design
Coral Pheasant Stationery + Design is a purveyor of unique custom paper goods and stationery for weddings, milestone celebrations and beyond.  Designer Nichole Michel specializes in creating designs that are the perfect combination of beautiful typography, gorgeous patterns and thick, luxurious paper. A graduate of the University of Connecticut with a bachelor of fine arts and a minor in photography, Nichole has spent the last seven years working as a graphic designer at a major consumer products company. Coral Pheasant Stationery + Design gives her the opportunity to bring her considerable talents to creating a feeling and telling the story of life’s momentous occasions. Want something fun and funky, a bit sophisticated or perhaps a timeless, classic design? Nichole will bring your vision and your event to life on paper, setting the mood as the envelope opens. Her witty and whimsical work has been featured on countless wedding sites and magazines and continues to garner rave reviews.

About Jennie Fresa Makeup and Skincare Boutiquerie
Jennie Fresa is known for helping her clients enhance their natural beauty.  As a former NYC Trainer and International Makeup Artist for Trish McEvoy, she learned the importance of listening to her clients needs and creating custom looks that best suit their individual lifestyle.  This approach put her in high demand among many private NYC clients and brides.  She has since brought her passion for personalized beauty to the CT shoreline where she and her team beautify over 100 brides a year.  As a facialist and makeup artist, Jennie works closely with all of her clients to ensure they are truly putting their best face forward. The boutiquerie houses a selection of fine organic skin care products, Jennie’s signature makeup collection among many other divine, little treasures.  Jennie’s work has been featured in BRIDES CT, Style Me Pretty,  Southern New England Weddings and Martha Stewart Weddings to name a few.

 About Jubilee Events
Jubilee Events is a renowned Connecticut based event design and planning boutique specializing in artful weddings, events and occasions. Best known for their broad range of eclectic, sophisticated styles from elegant dinners on the farm to dramatic tented affairs, they are young, stylish, creative, artistic and fun – and they love to infuse that energy into every event. Jubilee Events has designed and planned weddings all across New England – from Connecticut to Rhode Island, New York and Massachusetts. In addition, clients have hired them to design and plan adventures in Paris, Spain, Costa Rica and throughout the United States.

Jubilee Events has received numerous accolades and press since their launch in 2007. They are a featured vendor in Grace Ormonde’s Wedding Style Magazine and Wedding Style New England Magazine and were chosen as The Knot’s “Best of” by past clients. Recently, they were chosen as the only Event Designers to receive the BRIDES Magazine’s Editor’s Choice Award for 2011 in Connecticut. Their work has been featured numerous times in Bliss Celebrations Guide, BRIDES Magazine, Gala Weddings Magazine, Connecticut Bride, Connecticut Magazine, Style Me Pretty, Wedding Chicks, 100 Layer Cake and BRIDES Connecticut. They have also had features in Martha Stewart Weddings, Get Married Magazine, Southern Weddings Magazine and La Bella Bride Magazine.

About Vintage Cinema
Vintage Cinema captures your wedding day in a nostalgic fashion creating a lasting memory for years to come.  With over 15 years of experience in motion graphics and cinematography, owner Jim Altieri brings his distinctive vision and timing to your wedding film, creating a work of moving art that celebrates your day from getting ready until that last kiss of the night.  Each film is shot and edited in a style reminiscent of the classic super 8mm home movies of the 1950′s.  Vintage Cinema hand crafts each film to reflect those special moments throughout the day whether it be a quiet glance or the touch of a hand.  Every wedding day has its own story and Vintage Cinema strives to tell that story in a timeless manner while keeping a low profile throughout the day.  Vintage Cinema is proud to have its unique films featured by Connecticut Bride, Style Me Pretty, Southern New England Weddings and 100 Layer Cake.

To join the in WHITE festivities on Wednesday, January 11th from 6-8, kindly RSVP to:

 Follow in WHITE on twitter // Like in WHITE on facebook // visit in WHITE’s website, coming soon

xoxo, TWD

January 5 – 8: Modern Trousseau Event


It’s a New Year, and we say, let the celebrations continue! We have a bevvy of incredible events lined up the 1st weekend in January as we welcome Connecticut based designer Callie Tein and her stunning collections of bridal and evening wear to the boutique.

Join us on Thursday,  January 5th  from 5:30 -8:30 as we toast Callie Tein from Modern Trousseau .  Enjoy champagne and nibbles from La Cuisine and delectable sweets from Lovely Lollies  while you browse Callie’s collection. If you are in the mood to slip on a few gowns, we are taking hour long appointments at 5:30, 6:30 and 7:30. If you are not ready to try anything on during the soiree, no worries! Schedule a time to come back during our trunk show that runs  Friday through Sunday. 

This is a very special event and the evening will be reserved for trying on Modern Trousseau gowns only.
On hand for the evenings festivities will be a bevvy of talents! A crooner from Valentino Productions will be serenading us all evening. Candice Coppola of Jubilee Events will be available to lend advice on wedding planning and will be inspiring us with a stunning table scape for two featuring the floral creations of Datura: a modern garden.

 Jennie Fresa‘s beauty team will be performing  mini-make up consultations to allow you to envision yourself on your big day in the gown of your dreams. And the oh- so- talented Carla Ten Eyck will be here snapping photos to capture the memories!  Jennie will be accepting 15 minute appointments.  Ring us at 860.669.4596 to schedule!

If you have had your eye on a Modern Trousseau gown in our boutique and are interested in retrying and purchasing it, this is the perfect event for you!

Don’t miss the festivities.  RSVP at 860.669.4596 and be sure to let us know if you would like one of the coveted appointments to try on gowns during the event. If you are lucky enough to purchase your gown on Thursday evening, you will  be granted a 10% trunk show discount.

Friday January 6th, we are celebrating brides and her mom!  We are offering 15% off any mother of the occassion purchase from Modern Trousseau’s evening wear line with the purchase of a Modern Trousseau wedding gown.  This is the perfect opportunity for a girl’s day out!  So, ladies, grab your moms and ring us at 860.669.4596 for an appointment!

Saturday January 7th, we will once again welcome designer, Callie Tein.  Take this opportunity to work with her to customize your gown to create the perfect look for your wedding gown.  Not only will a 10% discount be granted with your gown purchase, but you will receive a signed sketch of your gown from Callie!

Sunday January 8th we are celebrating mom’s!  Join us for tea and sweet treats courtesy of  A Little Imagination Cakes.  Callie will once again be on hand to lend her expertise and to help your mom find the perfect ensemble to flatter her figure and personal style.  Not only will a 10% discount be granted on purchases from Modern Trousseau’s evening wear collection, but each mom will receive a very special gift.

This is a weekend not to be missed.  If you would like to RSVP to any of these incredible events, please ring us at 860.669.4596.  One of our stylists will be available to answer any questions you may have and to schedule the perfect appointment for you.

xoxo, TWD

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