Archive for June, 2012

Happy 4th of July~ Holiday Hours!

What We’re Loving: Ivy & Aster Spring 2013 Collection

With names like “Oh la la” “Mon Petite Chou” and “Etoile” you can’t help by fawn over Ivy & Aster’s latest Parisian inspired collection. Full of dreamy fabrics and fashion-forward silhouettes you are sure to find something you to make your say “Qui!”.

And the new maids collection is something special as well…


Like what you see? Then be sure to attend our Ivy & Aster Trunk Show running Thursday, July 12th-Saturday the 14th. Ring us at 860.669.4596 to schedule an appointment, receive 10% off your bridal or bridesmaid purchase!


xoxo, TWD

Pretty Post: Amie & Trevor Tie the Knot in Darling DIY Ceremony


We think this bride & groom did it right -with personal touches from start to finish! From an ultra-romantic first look, to photos on the porch and a uniquely intimate gathering complete with the sweetest table settings and freshly baked pies.

Amie and Trevor were wed last year at West River Hall in West Haven, CT amongst fashionably dressed friends and family. Their DIY vintage travel theme was clear throughout – from the invitations, to the guest book to the table settings, each detail was beautifully considered and well designed. We can’t get enough of the pinwheels made of maps, vintage stamps, linen napkins tied with bakers twine or the beautiful hang tags draped from the pie table!

This bride made a statement with her adorable dove patterned jacket- a treasure that she found at H&M! Amie paired the jacket with her tea-length Vineyard Collection ‘Drew’ gown from The White Dress by the shore, cage veil and a pop of color with her fire engine red heels, lips and nails! look could be any more vintage chic!

All of the special moments were captured so perfectly by photographer Carla Ten Eyck.

Please read on for a sweet recount from Amie of this spetacular couples’ amazing meeting, romantic trousseau, and utterly perfect wedding.

“I was born in West Haven, CT, and moved to New York City when I was 18 years old.  A few years later, I was travelling with my best friend to Washington D.C. when I came across my future husband.  Trevor is from Dublin, Ireland, and he was on a six month solo adventure across the states when we met by chance in the kitchen of a hostel. We fell in love, and over the next four years our long distance relationship took us to Ireland, Scotland, Florida, New York, and eventually Toronto, where Trevor would live until a visa to the U.S. became available.  Long story short, Trevor was still living north of the border when I first walked in to The White Dress by the Shore.  I knew that the “fiance visa” we applied for would take about a year, and once he had it he would have 90 days to marry me.  Needless to say I got to planning!

One thing that always comforted me during the long stretches of time Trevor and I were apart, was the romance of travel.  How lucky were we to share our time between two wonderful cities?  We were card carrying members of a romantic club; those who had loved from afar. That’s what made the “travel theme” for our wedding such an obvious choice.  We had met travelling, we’d gone on adventures together, and there was surely more to come.  Once that was decided, everything fell into place. 

The day was truly a labor of love from everyone involved. Our friends and family had cheered us on for so long, and it was a happy and emotional experience for everyone. After all, we were celebrating finally being able to live in the same country!  We wanted the wedding to have a relaxed feel, while keeping everything whimsical and fun. We held the party at the West River Hall, a venue in my hometown, and our out of town and country guests were chauffeured by a big yellow school bus. The late afternoon began as a cocktail party, and Trevor and I arrived in the middle of it together.  We were able to say our hellos and mingle before heading up onto the small stage to say our vows. About 40 people from Ireland, England, and Canada were able to make the journey to Connecticut to watch us get married.  My dear friend and talented musician, Camille Harris, serenaded us all with a few of her original love songs. There were lot’s of tears and cheers, then time for dinner, and dancing and laughs until we were kicked out at about 1 am!

I found the perfect dress at The White Dress by the Shore, as well as an experience I’ll always cherish. The shop is filled with such pretty things everywhere you look and yet I instantly felt at ease.  The ladies who run the show are so lovely and talented, they make you want to be a bride forever!  Other than my dress, I was also very happy with the little blue blazer I found at H&M, and my birdcage veil and flower facinator from Etsy.  My bridesmaid’s dresses were various picks from, and I think each one suited the individual ladies.

 Another stand out were the travel plates that we perched in the windows. My mother found them in a dollar store years ago, and I’ve always treasured them.  Also, my Uncle Gary baked delicious pies for dessert! 


Some of my favorite “little things” at our wedding included the paper. Our invitations were designed, and created by Michelle Viesselman of Graphic Boutique.  I loved the simple, telegram look with the old airmail trim, and the 1930’s airplane at the center.  I handmade all the programs, and the Mr. & Mrs. chair signs.  I found the little map pin wheels on Etsy, and they were a guest favorite!  The centerpieces consisted of an old world map in the center of every table (wrapping paper from Kate’s Paperie) with 4 mason jars of roses in the middle.  I ordered the flowers wholesale from ($300 for 500 roses!), and my friends and family and I arranged them a couple days before the wedding.  The tables were named after places Trevor and I had gone together; marked by postcards in the center.  Also, my mom (’93 Office Olympics Gold Medalist for Paper Aviation)  made 100 paper airplanes that were placed at everyone’s setting!  Let the record show she did this voluntarily. They all took flight after dinner and a few cocktails!

Trevor and I had a mission statement for our wedding day: we wanted our friends and family to have fun, and we wanted to get married.  If anything came up that didn’t fit into that thesis, we let it roll off our backs.  I will always cherish the memories of planning my wedding, and more importantly the day itself.  I never had a vision of what my “dream” wedding would be, but it was definitely the one I ended up having.  Happy planning, and happy dreaming! “



xoxo, TWD

Headpiece Sample Sale



Maria Elena SU3079                               Maria Elena SU2530

Original Price: $750                               Original Price: $440

Sample Price: $325                                  Sample Price: $220


Maria Elena Cinta BM2541                           Maria Elena Cinta 3043

Original Price: $375                                      Original Price: $350

Sample Price: $187.50                               Sample Price: $125

Maria Elena Cinta 500

Original Price: $350

Sample Price: $125

If you have any additional questions, please give us a ring at the boutique- 860.669.4596 

xoxo, TWD

July 12-14: Ivy & Aster Trunk Show

Please don’t miss this trunk show full of fun, flirty, whimsical design. Whether your a bride or a maid you are sure to score the perfect dress or accessory at a 10% discount. This is our first trunk show from Ivy & Aster featuring their latest 2013 collection- and let us just say, we love it all and so will you!


Ring us at 860.669.4596 to book your spot!


xoxo, TWD

Jenny Yoo June Crinkle Chiffon Promotion

Jenny Yoo always offers tiered-pricing- which we love,  and her Silk Crinkle Chiffon is one of our favorite fabrics!  But now, our brides can get the look at an extra special discount- 10% off the “7 or more price” regardless of how many dresses you purchase!

 That means even if you are a bridal party of one you still get the 7 or more discount coupled with an extra 10% off on top of that!  That is 25% savings off of the base price!

This AMAZING promotion runs through July 16th. Ring us and book an appointment to shop our maids collection today- 860.669.4596

xoxo, TWD

Meet our Stylists

The staff at The White Dress by the shore has diverse backgrounds and combined have years of experience styling brides. Whether you are shopping with us for the first time or picking up your gown at your final fitting, each interaction will be filled with excitement and the desire to provide you with exceptional service. We are by appointment so that our talented stylists may provide you with an intimate, personalized experience. It is the goal of our staff to ensure that the day that you select your wedding attire is as memorable the day that you wear it.

BETH CHAPMAN, owner and stylist, is a veteran of the retail industry. She spent 10 years working in the corporate office of Ann Taylor, where she served as a Vice President of Merchandising. Beth’s love of exquisite fabrics and feminine details have enabled her to create a collection for The White Dress by the shore that is the perfect complement for the bride searching for a classic, yet updated wedding gown. Her expertise in fabrications and garment fit and her love of bridal couture, allow her to assist clients in selecting the perfect attire for their wedding. Recognized for her dedication to her business, family and community service, Beth was selected as one of the 5 finalists for the 2006 Connecticut Working Woman of the Year.

Beth’s extraordinary fashion sense has led to her styling photo shoots throughout the world. Her work has been seen in:  Grace Ormonde, La Bella Bride,  Brides magazine, Connecticut Bride, Bliss Celebrations, Gala Weddings, style me pretty and 100 Layer Cake, among others. To read more about her love of styling, visit  The Musings of  a Stylist.

In addition to being passionate about fashion, Beth is a devoted wife and mother to two children, Lindsay age 11 and Marky age 8.  Beth  created The White Dress by the shore in 2004, out of a sincere desire to create the ultimate wedding shopping experience for her brides. It is her belief that shopping for your wedding gown should be an intimate and memorable experience – one that is everything you’ve dreamed of, but nothing you would expect.

RACHEL RENZETTI, Store Manager, comes to The White Dress by the shore with over 10 years of experience in the fashion industry. Rachel worked for the Camuto Group since 2001 and most recently served as the Director of Advertising and Photo Shoot Production for brands including Vince Camuto, Jessica Simpson Collection and Sanctuary Clothing. Rachel has had the opportunity to work with some of the most talented designers, photographers and artists in the fashion industry including multiple celebrities. Her experience and deep love of fashion, branding, styling and event production drew her into the bridal world where all of her favorite pieces of the business collide. Having been a city girl for many years, Rachel’s true comfort zone is at the beach and is currently house hunting with her boyfriend on the CT shoreline.  She thrives on making things happen and is thrilled to contribute to The White Dress by the shore’s ongoing success.

Stylist, ABIGAL SCOTT lives in nearby Guilford, CT. She is married  to Adam, a talented teacher and author. Abbey has two boys, Riley Kyle, 6 and Harrison Saxon, 3. She graduated from Guilford High school and went on to study liberal arts at Duquesne University in Pittsburgh, PA. Abbey, who joined the team in early 2010, is a passionate and skilled photographer so naturally one of her favorite parts of her job is seeing the photos of the brides she dressed on their wedding day! Abbey is insightful and creative, not to mention that she certainly knows how to get the rest of the TWD staff smiling.  Abbey has a background in event planning and knows local venues, photographers, caterers, and florists like the back of her hand so be sure to pick her brain while in your appointment!

ANNEKE SHARP, grew up in Old Lyme, Connecticut along with her mom, dad, older brother Ajay, younger sister Avery and many pets. She graduated from Old Lyme High School in 2008 and went on to pursue a degree from the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles in 2010. Since Anneke was a little girl playing ‘dress up’ she always wanted to pursue a career in the bridal industry involving herself in bridal fashion shows and even designing a bridal based collection in college. Anneke made her dream into a reality as she officially started her career in 2010, and soon joined The White Dress by the shore team in early 2011.  In addition to being a stylist, Anneke is also one of our fit specialists and single handly keeps our office running smoothly! She lives with her boyfriend Eric and just adopted an adorable tiger cat named Meeko. You can always find Anneke zipping around town in her signature VW bug or baking something truly delectable that the lucky TWD staff gets to enjoy.

JILL SANDREY, graduated college in 2010 with a BFA from Parsons School of Design (of project runway fame) in New York City. She majored in an integrated program in which her focuses ranged from fashion design, graphics, film, marketing and illustration- all with a focal point of sustainability.  Her varied interest produced works of all mediums, which can be viewed on her portfolio site, Jill is a stylist, fittings specialist and communications coordinator at the boutique- her love and knowledge of garment construction makes her extremely passionate about fit, construction and fabric. She would also love to chat with you about your latest blog obsession, pinterest board, favorite hiking spot, star gazing location or healthy cooking endeavor. Jill continues to create outside of the store by painting, sewing and working on various side projects. Although the city was full of excitement, Jill is more inspired on the Connecticut shoreline-she currently lives in her hometown, neighboring Madison, CT.

KELLEY SOLOMON has been with The White Dress for four years. She came to us with a background in jewelry design. Kelley managed jewelry business in Madison , CT for several years which she also designed for. Kelley’s enthusiasm and beautiful smile are infectious. She has an incredible for eye for selecting the perfect gown and accessories for a bride to suit her personal style. In addition to being on of our bridal stylists, Kelley also owns her own jewelry business, Aquinnah ( named after the town in Martha’s Vineyard where she was married in 2009), which she sells exclusively at The White Dress. Kelley recently embarked on her most important and exciting project to date- she became a mother on April, 3rd to a baby girl that she named, Aquinnah.

KELLY WINTER, comes to The White Dress by the shore with years of experience in diverse settings, all of which have involved enjoying people.  Kelly’s love of style began at a young age which prompted her undergraduate degree to launch a fashion background, which included management, marketing, and visual coordinating, in both inside and outside sales.  Always one to expand horizons, Kelly chose to further her education by obtaining a Masters Degree in Education.  Thanks to her knowledge and experience, she has been afforded the opportunity to travel and work with a number of dynamic individuals, from colleagues to designers  The bridal industry has only enhanced Kelly’s passion for the public by melding together all that she loves.  Whether styling a bride, assisting a mother of the occasion, or coordinating a White Carpet appointment, Kelly is at home at The White Dress by the shore.

SHANA HULL, comes to The White Dress by the shore with 10 years of experience in fashion retail, having worked for the fun and edgy Fairfield County boutique, Wishlist , as a sales associate and Store Manager.  Shana majored in marketing at SCSU and moved to Branford, CT two years ago from her hometown of Fairfield, CT. Shana is a stylist at heart and lives and breathes fashion every day.  You can always count on her to hook you up when a perfect outfit is needed for an event. Her closet has dressed most of the TWD team at one point or another!  Shana is not only a bridal stylist but also a soon to be bride herself , planning her wedding to her fiancé Matt Harris in 2013.

 Photos (with the exception of Rachel’s) are courtesy of Carla Ten Eyck, Beauty by Jennie Fresa.

xoxo, TWD

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