Archive for the ‘Ask The Experts’ Category

TWD owner, Beth Chapman’s Tips for Wedding Gown Shopping in Martha Stewart Weddings

TWD owner, Beth Chapman’s Tips for Wedding Gown Shopping in Martha Stewart Weddings

Newly engaged?!  Be sure to pick up the Ultimate Wedding Planner issue of Martha Stewart Wedding!  TWD owner, Beth Chapman is featured in an article discussing tips for wedding gown shopping.  Below is the article and Beth’s advice. 


Shopping at a boutique:  What type of person is best suited to shop at a boutique dress store?

I always recommend that brides shop for their wedding gown in the type of store where they shop for their everyday clothes.  If you prefer a smaller, more intimate environment with specialized attention and specific and unique inventory, then a boutique is the right fit for you. If you are a department store shopper and prefer a large selection and one on one service is not important to you, than a larger bridal store might be your best bet. 


What does a boutique dress store offer that other options don’t?

A boutique style dress shop is going to offer a more intimate experience for the bride. They will provide individualized attention and a smaller, more focused selection.  Depending on the size of the boutique, you may be the only bride in the store while shopping.  


 How do you recommend brides-to-be prepare for their appointment?

Brides should visit the website of the bridal boutique to see if the selection of the designers that they carry matches the aesthetic that you are looking for and to ensure that the price point of the gowns works within your budget.  Your should contact the boutique at least a week in advance in order to schedule an appointment.  When you go for your appointment, you should have your Pinterest board or fashion inspiration available to show the sales associate.  You should also inquire with the boutique if they offer shoes and undergarments to try on with the gowns.  If not, you should bring your own.  It is important that you have your wedding date and gown budget secured before beginning the shopping process. It is nearly impossible to select your gown if you don’t know the time of year when you will be getting married and can’t envision yourself in your wedding venue. You want to select a gown that reflects your personal style, but that also emulates the overall look and feel of where you will be getting married. 


Can you provide a play-by-play of what to expect with a bridal consultation at a boutique?

Every boutique is slightly different. In my boutique, The White Dress by the shore, brides and their guests are offered drinks and welcomed into a private fitting room where they will have their appointment. They are provided a profile form to fill out so that the stylist can learn a little more about the details of the wedding and what the bride is looking for her in her gown.   Their dedicated stylist will review the profile form with the bride and offer to take the bride through our collection or will pull gowns herself based on what the bride is looking for.  During the hour and a half appointment, the stylist will assist the bride in trying on gowns and pairing them with accessories, helping her to narrow her selection to the one that works best with the her body type, venue and overall wedding aesthetic. 


General tips for dress shopping:  How far in advance of the wedding day do you recommend shopping?

I recommend that a bride begins to look for her gown 7-12 months in advance of the wedding.  Gown shopping is generally the next step after the wedding venue is selected and the date is set.  The gown will set the tone for all of your other wedding decisions.  Most of your venues will inquire about what your gown looks like when you have your initial consultation with them.  Brides often get nervous about committing too soon to a gown for fear that they will no longer love it when the wedding rolls around.  I like to compare saying yes to the gown to saying yes to your fiancé.  There might be other men out there are charming and good looking, but you don’t want to marry them!  When you commit to your gown, it should be a gown that you would want to wear today, tomorrow and in 20 years! 


What advice do you have on who to bring to your bridal consultation?

Bring a select group of people (no more than 3) that truly understand your personal style and your vision for your wedding. Too many opinions can be detrimental to the decision process.  If you feel the need to share your gown selection with ALL of your bridesmaids, then have them attend one of your gown fittings, or bring them along when you select your veil or accessories. Selecting your gown is a very personal decision and you should share it with a select few whose opinions you cherish the most. 


How do you recommend people come to bridal appointments? (Any tips on hair/makeup?)

It is important to take a little extra time getting ready when you set out to shop for your gown.  It is nice to style your hair in a similar fashion to how you think you will wear it for your wedding. It is much easier to envision how you will look on your wedding day if you hair is styled and your make up looks great! 


What questions should you ask about the dress during your appointment?

You should understand the lead time of the designer so that you can ensure that you have enough time to order the gown without any rush fees.  You should also ask if any customizations can be made to the gown.  Often brides want to add buttons, change a neckline or add a strap.  Ask if that is something that can be done by the designer or if it should be done during the alternations process. Note that customizations almost always incur a fee.  You should inquire with the boutique if they perform in-house alterations and understand the days and times that these are offered.  Be aware that alterations are almost NEVER included in the price of the dress, so be sure to include room in your budget for alterations. If they do not perform in- house alterations, ask about their referral list.  


Any other tips to share?

Enjoy the shopping process. In this day in age of online shopping, having the experience of shopping in a bridal boutique with a dedicated, knowledgeable associate is a luxury.  This experience is nostalgic.. It is something that your mother and your grandmother experienced and now it is your turn! Don’t be drawn to online retailers who sell wedding gowns on the internet.  No bride should have their wedding gown delivered the same way that their groceries are.  Let yourself be pampered and enjoy the intimate, memorable experience that a bridal boutique has to offer to you! 

Beth Chapman’s Tips for Wedding Gown Shopping in Martha Stewart Weddings


Ask the Experts: What Is a Trunk Show?


Image: Jeremie Barlow Photography 

Over the next several months, we will be hosting a variety of trunk shows! Lately, we have been receiving a lot of questions about what a trunk show actually is. Fortunately, owner Beth Chapman has the answer! Scroll below to read her article “Tackling Trunk Shows,” which has been featured on numerous blogs and in various publications.

Trunk shows can provide the perfect opportunity for a bride to find the gown of her dreams. But what is a trunk show, and what are the benefits for the bride to be?

Beth Chapman, owner of The White Dress by the shore, provides this explanation: “A trunk show is an event hosted by a bridal boutique where a broader representation of a designer’s collection is sent to the store.” According to Chapman, “There is often a representative from the company present or in some instances the designer themselves attend the event. There is almost always some type of discount or special incentive that is provided during the course of the trunk show if a purchase is made at the event.”

Store owners are generally not able to purchase a designer’s entire collection. A trunk show allows an extended version of the collection to be sent to the store, and often times, designers will send new styles to the event that are not yet available in stores. One of the primary benefits for a bride is that she is able to work directly with the designer or company representative to learn about the intricacies of the line and make custom changes to create her own, one-of-a-kind gown.”

The designer benefits from the trunk show as well. They are able to watch brides try on their gowns and listen to their comments. It is an excellent opportunity for them to get direct feedback from brides that they can apply to future collections.

Chapman notes, “Trunk shows are not recommended for a first-time shopping experience. In order for a bride to fully benefit from a trunk show, they should come into it knowing the types of silhouette that they are looking for. Having this knowledge will allow them to receive the benefit of a possible discount and the opportunity to work with the designer to customize their gown.”

If there is a particular designer that you are interested in, a trunk show will allow you to see the full breadth of the designer’s line and allow you to purchase one of their gowns while receiving a discount or special offer. But, be sure to book an appointment early. These exclusive events book up quickly!

Check out our Events page to view the upcoming trunk shows! If you are interested in attending one, give us a ring at 860.669.4596 to schedule your appointment!

xoxo, TWD

Get to know Owner, Beth Chapman with Double G Events

Double G Events recently published this piece on TWD Owner and stylist, Beth Chapman. We wanted to re post it so that our readers and brides could learn a little bit more about Beth and our boutique!


Ask Beth: What are the different types of laces?

We adore lace wedding dresses.  Brides don’t realize that are all different types of lace and each one has unique attributes that can change the aesthetic of your wedding dress.  Owner, Beth Chapman defines the differences below and answers the question, “what are the different types of lace”?

Romona Keveza Legends L6139


Q: “After doing a ton of wedding dress research online I have found I love lace – I’ll see you at the Lace Event! But with that said, I feel a bit confused by all the different types of lace out there. How many lace options are there and how can I tell the difference?”


A: Megan, great question! With the ever increasing amount of options and our Lace Event fast approaching we are sure you aren’t the only bride out there with this question! Below we have broken down each type of lace with a short description for each. Of course there are many different variations but these are the basic categories:

Chantilly Lace

photo 3[2]

Chantilly lace is a handmade bobbin lace named after the city of Chantilly, France, in a tradition dating from the 17th century. Chantilly lace is known for its flat, outlined pattern, and abundant detail. Brides who are looking for a soft, romantic lace pattern will love Chantilly.

Alençon Lace

photo 2[4]

Alençon lace or point d’Alençon is a needle lace that originated in Alençon, France. It is sometimes called the “Queen of lace.” There is a raised cording throughout the pattern of the lace, and the cording follows the lace pattern underneath. Some but not all of the edges of the lace have “eyelashes”. Brides who truly want a traditional lace gown should look for Alençon !

Gupiere Lace



Guipure lace (also called Venetian lace) is a firm, stiff lace with no net background. The pattern is made by a series of closely packed embroidery stitches and works well for the bride who LOVES texture.

Cotton Lace

photo 1[3]


Cotton Lace has a soft, less formal feel than more traditional lace styles. Perfect for a spring soiree or wedding on the water.

Laser Cut Lace

photo 4[2]


Laser Cut Lace is a unique and modern take on the traditional fabrication. It is perfect for a bride who loves the tradition of lace but has a more modern style!

Point d’Esprit Lace

Point esprit lace (2)

Point d’esprit lace is a bobbinet or tulle with oval or square dots woven in an irregular pattern. This lace is more spaced and airy than a traditional alecon lace.  This is the perfect lace for the bride who thinks she does not want an allover lace gown.  Point d’esprit lace has a vintage feel and is perfect for a farm or barn wedding. 

xoxo, TWD

Beth Chapman’s Bridal Gown Shopping Tips

Did you know that we recommend purchasing your bridal gown 9-12 months in advance of your wedding? 2017 brides, it’s time to get shopping! And September 6-10, we are offering 10% off of all bridal gowns $2500+ during our Get Shopping event. 

To make your life a little easier, TWD owner, Beth Chapman, has put together a list of bridal gown shopping tips to assist you:


Selecting a wedding gown is often one of the first steps that a bride takes as she embarks on the journey of her engagement. Finding the perfect gown is an exciting, but often daunting task. Following are tips that will help to make the experience memorable, enjoyable and lead to the gown of your dreams.


Before beginning to shop for your gown, you should have your wedding date and venue secured. Your decision will be much easier to make if you can envision yourself wearing your gown in the setting of your wedding.


In creating your wedding budget, be sure to include a realistic budget for your wedding attire. Your budget should include an allocation for not only the gown, but accessories (bra, veil, jewelry and shoes), alterations and gown cleaning and preservation after the wedding.

It is very important to articulate your budget to the sales associate when shopping for your gown. You do not want to fall in love with something that does not fit your budget.


Prior to beginning to shop, research salons that carry designers that meet your taste level and budget.

Evaluate the stores in which you like to shop for your everyday clothes and be sure that you select the correct shopping environment for you. If you are a department store shopper, a larger bridal salon with a large selection of gowns may be the right fit for you. If you prefer to shop in small boutiques, then a smaller, more intimate bridal store would most likely be best for you.

Visit the salon’s website before calling to set an appointment to ensure that the selection and price range meets your needs. It is also helpful to read the bridal blogs to find out what other brides-to-be have to say about the stores that you plan to visit.


Call to schedule an appointment a minimum of one week in advance. By scheduling an appointment, it allows the salon to provide you with their undivided attention and have a sales associate dedicated specifically to you.

Keep in mind that it takes approximately 4-6 months to produce a wedding gown. You should begin shopping for your gown a minimum of 9 months in advance of the wedding to allow enough time for alterations once the gown arrives.


This is a momentous and joyous time in your life, so naturally you want to share it with your family and friends. Be careful, however, of bringing a large group with you to shop for your gown. Too many opinions can be detrimental to making a decision.

If you have bridesmaids or family members who insist on being part of the process, a suggestion might be to shop with 1-2 very close family members or friends who understand and respect your personal style. Once you have finalized your decision, then you can bring back other people to show them the gown that you have decided on.

The key is to remember to take opinions into consideration, but ultimately you know yourself best. Your opinion is truly the only one that matters. It is your day and you are the one wearing the gown.


Bring photographs of styles that interest you and articulate your vision and budget to the sales associate with whom you are working.

Don’t be afraid to speak up if you don’t like something. Who knows – perhaps there is something that can be done to the gown to make it perfect for you!

Before making the final decision on your gown, be sure that you understand the policies of the salon at which you are purchasing it. Ask about their policies for gown deposit and alterations.


Don’t use your wedding day as the day to make a fashion statement! Your gown should flatter your best physical assets, reflect the formality and overall aesthetic of your venue, and most importantly, reflect your own personal style.  You want to still look like yourself on your wedding day…just an enhanced version!


Trust the sales associate with whom you are working. If they are good at what they do, they will listen to your vision and make suggestions of gowns for you to try on. Even if you do not like the way that a gown looks on the hanger, TRY IT ON!! It could be the gown of your dreams!


Bridal sizing is different from ready-to-wear sizing. In some cases, a bridal gown is 2 sizes larger than what you would wear in your every day clothes. Once you have selected your gown, the bridal salon will take your measurements. Those measurements will be compared to the designer’s size chart and the appropriate size will be selected for you. Keep in mind that a gown can be altered up to two sizes. Even if you are planning on losing weight, it’s best to go with the size that you are measuring at the time of purchase and alter the gown once it arrives. Never order a size based on the size that you plan to be!


Undergarments are called foundations for a reason! The proper undergarments truly make all of the difference in the fit of the gown. After your gown is purchased, take time to select the perfect undergarments. It is best to shop in a location that specializes in foundations so that you are sized correctly.

While selecting your undergarments it is important to take into consideration several factors:

Select a bra or bustier that has a lower back than that of the gown so that the bra cannot be seen.

Ensure that if your bra has lace, texture or boning, they are not visible through the gown.

If your gown is a column silhouette or made of a light weight fabric, ensure that your undergarments provide you with enough support and that there are no noticeable seams or panty lines.


Alterations are truly a process. It will take time to sculpt the gown to fit your body perfectly. When purchasing your gown, you should factor in a minimum of 2 months for alterations.

There a generally a minimum of 3 alterations involved in perfecting the fit of the gown. When purchasing your gown, you should inquire about the salon’s policies on alterations and their fee structure.

It is imperative that you have your shoes and undergarments selected when the alterations process begins. It is impossible to ensure a proper fit without those elements.

If you are planning on losing weight, you should not begin the alterations process until your weight is stable.


Selecting the perfect accessories to complement your gown is almost as important as selecting the gown itself. The accessories can make or break your wedding day look! You should take time in this process and schedule a separate appointment to choose your accessories.

When selecting you wedding day garnish, ask yourself if you want the accessories themselves to be the statement or if you want them to simply complement the gown. Either way, ensure that they reflect your personal style and the overall aesthetic of the wedding.


Although your gown is something you will wear only once, it is a precious garment that holds many memories, and it is should be properly cleaned and protected after the wedding. Research companies that specialize in gown cleaning and preservation – don’t simply rely on your local dry cleaner. Be sure to use a company that provides an anti-sugar treatment while cleaning and uses acid free materials in their preservation box. These processes will allow for maximum longevity of the fabric and ensure that it will not discolor or deteriorate over time.


The most important tip is to HAVE FUN!! How often in life will you be able to try on beautiful gowns and be treated like a princess? Enjoy every minute of it!

The key is to make sure that you are working with a bridal salon that maximizes your bridal shopping experience and allows you to feel comfortable in your buying decision.


Owner, Beth Chapman’s shopping tips have been published in Simple Stunning Bride by Karen Bussen and Wedding Bible by Sarah Haywood.

xoxo, Beth

TWD stylists suggested itineraries for a shopping experience at The White Dress by the shore

We are so fortunate to draw our clientele from not only all parts of our home state, but also from New York, New Jersey, Massachusetts and Rhode Island!   We recognize that we may not be the closest boutique for our clients to visit, but we think we are well worth the trip!  Not only for the experience that you will have with us, but also for the incredible things that the Connecticut shoreline has to offer!

Our thought, is if you are traveling a distance to get to us, why not make a day of it?!  Below, each of our stylists offers up their suggestions itineraries for a shopping experience at The White Dress by the shore.

Beth Chapman | owner:

I feel that the bridal shopping experience should be unique and memorable- which is exactly why I created The White Dress by the shore.  I think the ideal shopping excursion for our brides would include an overnight stay at the historic Bee and Thistle Inn in charming Old Lyme, Connecticut.  You can enjoy my favorite- a basil martini-  in the garden, followed by a mouth watering meal at their award winning Chestnut Grille, while strolling musicians entertain you.  After a leisurely breakfast and perhaps a tour of the Florence Griswold Museum next to the inn, you can join us on Sunday for a White Carpet Appointment. These exclusive appointments offer the entire boutique to you and your guests.  They can browse our curated collections of gowns while sipping champagne and enjoying nibbles from a local caterer (perhaps even the Bee and Thistle!).  The entire experience will be captured on film by a photographer.  You will leave your appointment not only feeling pampered and hopefully having found the gown of your dreams, but with a SWAG bag filled with a bevy of treats, including a bouquet in the colors of your wedding.

Shana Harris | store manager:

I consider myself to have two ideal itineraries, one that speaks to my childhood on the shore and the other, my years working in fashion in NYC. I grew up on the CT coast so I am a beach girl all the way…so, any ideal day for me includes a trip to the beach!  Fortunatley, we have one of the most glorious beaches in the state just a mile up the road from the boutique.  My ideal shopping day would begin with an appointment at The White Dress by the shore followed by an afternoon at Hammonasset State Park.  After soaking up the sun, there is nothing like a cold margarita.  I would end the day at Donahue’s Beach Grille for one of their infamous cocktails!

If you’re interested in a day of pampering on the other hand, you just have to take the short drive over to our neighbor in Madison, Jennie Fresa. Jennie specializes in professional brow styling services, makeup applications & lessons, skincare, body waxing and bridal beauty.  She is also a proud retailer of many green beauty lines including Tata Harper & Indie Lee skincare lines, RGB nail polish, BKR water bottles, Kai fragrance and much more!


Alexandra Bruno | stylist/marketing coordinator:

I am a resident of Guilford and think it is one of the most quaint towns in Connecticut.  My vision for the ideal shopping day would include an appointment at The White Dress by the Shore, followed by an afternoon of shopping on the historic Guilford Green. There are so many charming shops!  My favorites are Ella Where She Shops for fashionable finds,  Lulu’s  for cozy pjs, pretty intimates and amazing bath products and Mix Design Store for an eclectic ‘mix’ of gifts and home décor.  And at the end of a long and pampering day, be sure to grab a glass of wine and a panini at Ballou’s Wine Bar.

Jesse Daniels | stylist :

We are blessed to be located in an area of Connecticut so rich with history.  Our boutique is situated among some of the best antique shops in the country!  My ideal shopping day would include a bit of ‘antiquing’ at a few of my favorite spots, followed by an afternoon of gown shopping at The White Dress by the shore.  Here’s the inside scoop on my favorite antique stores:  The Clinton Antique Center (for a little bit of everything), Old Beautiful Antiques and Art (directly across from The White Dress by the shore),  Miriam Green Antiquarium offering all sorts of “distracting curiosities”- from books to jewelry. My favorite spot for vintage books is The Clinton Book Loft- it has rooms and rooms filled with books from every genre and era.  If you are a lover of vintage clothing, than Tova’s Vintage Shop in Old Saybrook is a must!

Molly Nassimos |  stylist:

I am a die-hard shopper, so for me, the perfect day is all about shopping! And if it happens to involve a bargain, even better!   After purchasing your gown at The White Dress by the shore, I say head on over to the Clinton Crossing Outlets , just a few miles up the road from us.  While there be sure to hit my favorite stores:  Kate Spade, J. Crew, Saks: Off Fifth, Micheal Kors and Club Monaco.

Allison Gintoff | stylist

Right up the street from our boutique is Chamard Vineyard. It is an absolute gem on the shoreline and a must visit!  My ideal shopping day would include finding the gown and accessories of my dreams at The White Dress by the shore and then heading to Chamard Vineyard for lunch in their bistro and a wine tasting.  Friday and Saturday nights they offer live music and a selection of food trucks.What fun would it be to celebrate with wine and delicious food after having purchased your gown?!

Kelley Winter | stylist:

I am a ‘foodie’, so I always think of the best places to eat, wherever we go!  My recommendation is for brides to visit us for a morning appointment, and then head right down the street to Lobster Landing, a hidden gem on the shoreline. They offer THE BEST lobster rolls you will ever eat!  The building itself is over 100 years old and the location boasts incredible views of  The Long Island Sound.  It is a TRUE New England experience!

To schedule an appointment to shop  in our boutique, ring us at 860.669.4596.

 xoxo, TWD

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