Archive for the ‘Ask The Experts’ Category

Ask the Experts: What Is a Trunk Show?

whatisatrunkshow_photo*Image courtesy of Steve DePino

Over the next several months, we will be hosting a variety of trunk shows! And lately, we have been receiving a lot of questions about what a trunk show actually is. Fortunately, owner Beth Chapman has the answer! Scroll below to read her article “Tackling Trunk Shows,” which has been featured on numerous blogs and in various publications!

Trunk shows can provide the perfect opportunity for a bride to find the gown of her dreams. But what is a trunk show, and what are the benefits for the bride to be?

Beth Chapman, owner of The White Dress by the shore, an upscale bridal boutique located in Clinton, provides this explanation: “A trunk show is an event hosted by a bridal boutique where a broader representation of a designer’s collection is sent to the store.” According to Chapman, “There is often a representative from the company present or in some instances the designer themselves attend the event. There is almost always some type of discount or special offer that is provided during the course of the trunk show if a purchase is made at the event.”

Store owners are generally not able to purchase a designer’s entire collection. A trunk show allows an extended version of the collection to be sent to the store, and oftentimes, designers will send new styles to the event that are not yet available in stores. One of the primary benefits for a bride is that she is able to work directly with the designer or company representative to learn about the intricacies of the line and make custom changes to create her own, one-of-a-kind gown. Notes Chapman, “We recently hosted a Modern Trousseau trunk show and customized almost every gown we sold. Trunk shows are the perfect opportunity for a bride to work with a designer to create her dream gown.”

The designer benefits from the trunk show as well. They are able to watch brides try on their gowns and listen to their comments. It is an excellent opportunity for them to get direct feedback from brides that they can apply to future collections.

Generally there is a discount or special offer associated with a trunk show. It is commonplace for a bridal store to offer a 10% discount during a bridal gown trunk show. Chapman notes, Trunk shows are not recommended for a first-time shopping experience. In order for a bride to fully benefit from a trunk show, they should come into it knowing the types of silhouette that they are looking for. Having this knowledge will allow them to receive the benefit of the discount and the opportunity to work with the designer to customize their gown.”

A trunk show is an excellent time to purchase your gown. If there is a particular designer that you are interested in, a trunk show will allow you to see the full breadth of the designer’s line and allow you to purchase one of their gowns while receiving a discount or special offer. But, be sure to book an appointment early. These exclusive events book up quickly!

Check out our  Events page to view the upcoming trunk shows! If you are interested in attending one, give us a ring to make your appointment!

xoxo, TWD


2015 Golden Globes Red Carpet Recap

This year’s Golden Globes Red Carpet provided so much inspiration for the white aisle!  Many of the looks were easily translatable to bridal!  The outstanding trends of the evening were metallics, white and classic silhouettes.  Below is a recap of our favorite looks:

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Dakota Johnson in Chanel

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Diane Kruger in Emilia Wickstead

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Ellie Kemper in Naeem Kahn

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Jennifer Lopez in Zuhair Murad

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Julianne Moore in Givenchy

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Reese Witherspoon in Calvin Klein

White

Of all of the white gowns that graced the carpet, these were our favorite!

 

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Emily Blunt in Michael Kors

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Kate Hudson in Versace

Classic Silhouettes

We are firm believers that classic NEVER goes out of style.  These timeless silhouettes had us swooning!

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Amal Clooney in Dior Haute Couture – the gloves were controversial, but they made the outfit for us!

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Katherine Hiegel in Zac Posen

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Felicity Jones in Christian Dior

Best Dressed

Our all-time favorite looks of the evening are below.  These are our vote for The Golden Globes Best Dressed:

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Emma Stone in Lanvin- we adore a jumpsuit!  This one was chic, youthful and had a bow!  What could be better?!

chrissy_tiegen_golden_globes_2014_bridesChrissy Tiegen (Mrs. John Legend) in Zuhair Murad- we adore the blush color and this incredible bead pattern. We would LOVE to see this look on a bride!

Until the Oscars!

xoxo, TWD

 images provided by: Getty Images, Vogue, E-online


Engaged and Confused? Your Wedding Preparation Checklist

Did he ‘put a ring on it’ over the holidays? Wondering what to do next?

Here is our suggested wedding preparation checklist involving many of the important, fashion-related steps as you begin your journey down the aisle. The White Dress by the shore is your one-stop destination for all of the following, so be sure to give us a ring at 860.669.4596, as we would be delighted to help you with every last detail.

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For more information when beginning this process, be sure to check out owner Beth Chapman’s shopping tips.

Photographs above are from various photographers including: Carla Ten Eyck, Robert & Kathleen, Steve Depino, Alissa Dineen,  Justin & Mary, Dani Fine Photography

xoxo, TWD



Holiday Gift Guide from The White Dress by the shore

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‘Tis the season for gift giving.  Whether you are searching for the perfect holiday gift or engagement gift, here are a few of our faves!

1. Aquinnah Jewelry  |  Brides love to accessorize, so why not treat them to a custom piece of jewelry? Designer Kelley Solomon creates one-of-a-kind necklaces, bracelets and earrings that can be worn during the big day or any other wedding-related event! Your friend will cherish her personalized accessory! (prices vary)

2. The White Dress in color  |  Give the gift of inspiration this holiday season! Whether it’s for a soon-to-be-wed friend or just your favorite wedding enthusiast, this book, co-written by owner Beth Chapman, is an absolute must-have! It’s full of gorgeous imagery and inspiration! We stock copies signed by the authors at the boutique and can ship the book to you or your loved one right away – for more information click here! ($45)

3. Pinch Provisions Minimergency Kits  |  What bride, mother or maid wouldn’t love to receive this stocking stuffer? Pinch Provisions Minimergency Kits contain 21 teeny-tiny essentials for the big day, including blotting tissues, antacids, breath freshener and more! What you don’t use on your wedding day can be thrown into your suitcase for the honeymoon! ($18)

4. White Carpet Gift Certificate  |  If you are shopping for a bride-to-be, this is the ultimate indulgence! This experience will provide her with a private, three-hour bridal appointment in our boutique, complete with nibbles, champagne, a bouquet in the colors of her wedding, a dedicated stylist and a photographer on hand to capture all of the special memories. To find out more about the White Carpet experience, click here! ($325)

5. Merci New York Clutch  |  Who doesn’t love sparkly arm candy? These gorgeous bags are the perfect accessory for any bride, be it at the wedding or a night out on the town! Merci New York’s python clutches are on everyone’s wish list! (Classic Gold Python Embossed Clutch $225)

6. Kate Spade Happily Ever After Sandals  |  If your almost-married friend is planning a beach honeymoon, these Kate Spade sandals are essential! The soles are imprinted with ‘happily’ and ‘ever after’ and leave imprints in the sand! ($68)

For more information  or to purchase any of these gifts, give us a ring at 860.669.4596!

xoxo, TWD


Ask the Experts: Organizing your closet for the new season

It’s that time of year!  Time to embrace the new season and change over your closets.

Bethany Frankel's closet image courtesy of Pinterest

Bethenny Frankel’s closet image courtesy of Pinterest

 

Even if your closet does not look like this, it doesn’t mean that you can’t have an organized closet!  Keeping things tidy and organized and planning your outfits in advance will save you time and ensure that you always look great!

Below are some of my tips for organizing your closet for the new season:

1.   Out With The Old!

As you take out last season’s clothes, if you have not worn an item more than 3 times in a season, then get rid of it!   Consider donating it or if it is an excellent condition and a brand name, bring it to a consignment shop or sell it on eBay.  Or, have some friends with your girlfriends and plan a clothing swap!  As they say, “one woman’s trash is another woman’s treasure!”

2.  Store Clothing Properly

As you wont’ be wearing some items for up to 6 months, be sure they are hung and stored correctly.  Invest in sturdy, non-slip hangers.  I always love matching hangers, as visually it is appealing when you walk into or open your closet door.

-White clothing should not be kept in dry cleaner bags.  This can discolor the garments.

-Make sure that clothing is hung on appropriate hangers.  Jackets should be on sturdy hangers, pants on either pant or clip hangers and tops on non-slip hangers.

-Any dresses with a high percentage of Lycra (particularly maxi dresses) or bias cut skirts and dresses should be folded over a pant hanger rather than hung, as they can stretch.

-Cotton and wool sweaters should also be folded in order to avoid stretching.

-Put aside anything that needs to be mended, repaired or cleaned and have it done now, so it is fresh and ready to go for next season.

3. Take this time to organize

-Separate clothing out by type (pants, jackets, skirts, dresses) and within each category organize by color.  This will make dressing in the morning that much easier.

-Put shoes in clear containers or on a shoe organizer so that you can easily view them.  Some of my closet organizing favorites can be found at The Container Store.

4. Photograph some of your favorite outfits for the coming season

-When you are having one of those mornings that you can’t think of what to wear, or the next time you are going to out for the evening, this will be a great reference.

-Don’t forget the accessories!  You may want to take two pictures of each outfit with different accessories so that you can change up your look the next time to you wear it or take a look from day to evening!

5. Identify your needs

Make a list of the garments that need to be replaced and what items you want to fill in your wardrobe based on current trends.

– For all of you working women out there, check out my post on the Working Wardrobe Essentials that every woman should have in her closet.  These season-less, timeless pieces never go out of style and will always ensure that you are looking fabulous!

-If you are intrigued by a current trend, but not sure if you want to make the investment in it, try renting it first!  My favorite rental website is Rent the Runway.

6.  Plan for vacations

If you have a trip to a warm location taking place during the winter months, set aside or make a list of the clothes that you are thinking of bringing with you now…this will make packing so much easier when it is time to travel!

If all of this sounds too daunting, hire a professional stylist to assist you.

 

xoxo,

Beth

 

Beth Chapman, owner of The White Dress by the shore, is an author, stylist and mentor for QC School’s Styling Academy.  She has over 20 years of experience in working in fashion and retail and is recognized as an expert in her field. 



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