Archive for the ‘Chic by the Shore’ Category

Introducing Adrianna Papell Beaded Bridesmaid Dresses

E061B54C-A877-4CF3-BE99-C5E23F4DE6F3Image: Photography: Troy Grover

We are thrilled to introduce a new designer to our bridesmaid collection. Adrianna Papell is a manufacturer of stunning beaded bridesmaid dresses. Our inventory will be arriving over the next several months – below are the styles that have just arrived in store!



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Ring us at 860.669.4596 to try on these elegant dresses!

 xoxo, TWD 


January 1 – 27: Jenny Yoo ‘Seven or More’ January Promotion


xoxo, TWD

September 2 – 26: Jenny Yoo ‘Something Blue’ September Promotion


xoxo, TWD

Lula Kate Bridesmaid Trunk Show Favorites

We are so excited for our June 5th through 7th Lula Kate Bridesmaid Trunk Show where we will be receiving this designer’s preppy, sweet and customizable Bridesmaid Collection!


Take a look below at some of our favorite dresses, then ring us at 860.669.4596 to book an appointment to see them for yourself and receive a 10% discount off of your purchase*.


And for fun, we teamed up our navy and blue seersucker ‘Zoe’ gowns here at the boutique in preparation for the trunk show. Which one takes the cake for you?

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In addition, we will also be receiving their fabulous bridal collection- to see our bridal faves click HERE.

Lula Kate’s designer and founder, Katherine McDonald will be at the boutique on Thursday June 5th to kick off the trunk show!  Learn more about Katherine and this unique company HERE.

*10% discount cannot be combined with Lula Kate’s tiered maid’s discount pricing.  Bridesmaids do not need to be present for purchase to be made.  Measurements can be provided at a later, designated date. 

xoxo, TWD

New Arrivals From Lula Kate Bridesmaids!

We are so excited to welcome our new arrivals from Lula Kate Bridesmaids! If you love preppy, nautical, or classic style then you will adore our newest maids designer! The styles below are a few of our favorites, take a peek and then ring us for an appointment! 860.669.4596

Order before the 15th of May to receive a 10% discount- click here for details!




xoxo, TWD

February 6-8: Jenny Yoo Bridal & Maids Trunk Show


Join us as we welcome Jenny Yoo’s Fall 2014 collections for brides and maids! Scroll below to preview a few of our favorites that will be making their way to us!

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xoxo, TWD

Frequently Asked Questions: Bridesmaid Ordering Process

With our Amsale Bridesmaid Trunk Show fast approaching (November 14-16) we wanted to share a little refresher of the attendants ordering process with our readers!


Join us to view Amsale's Spring 2014 Collection Thrusday, November 14th- Saturday, November 16th.

Join us to view Amsale’s Spring 2014 Collection Thrusday, November 14th- Saturday, November 16th.

Bridesmaid dresses take 3-4 months to produce. We recommend placing the order for your bridesmaid dresses 5-6 months in advance of the wedding to ensure a timely delivery and to leave time for alterations. We can often reduce the lead-time with a rush fee.

Following are the steps required to place your attendant’s order at The White Dress by the shore. The order will not be placed until all of the 4 steps have taken place:

step ONE

SIZING. Each attendant needs to be measured professionally. If attendants are not local and are unable to come into our boutique, they may visit a local tailor or seamstress to be measured. Please take note of your measurements and call us at 860.669.4596 so we may determine the size that is best for you. Keep in mind that bridesmaid sizing may be different from your ready-to-wear size- this is perfectly normal; our stylists make the best size recommendation in order to ensure proper fit and minimal alterations.

step TWO

POLICY FORM. After the size has been determined, read, sign, and note the size on the bottom of our Policy Form- which can be reviewed here. This form can be submitted
online, via fax or in person.

step THREE

PAYMENT. We require payment in full for bridesmaid dresses. Payment can be made over the phone at 860.669.4596 or in person at the boutique. *Keep in mind that during a trunk show, maids do not need to be present in order to receive the 10% discount- they can simply call in their payment over the phone during the trunk show dates. Measurements can be submitted at a later, designated time.*

step FOUR

ARRIVAL & SHIPPING. All gowns ordered through The White Dress by the shore arrive at the boutique and undergo a strict check-in process to ensure quality and accuracy to the original order. Following this process, we call the designated point-of-contact for the bridal party to alert her to the gowns arrival. We DO NOT SHIP dresses from our store. We do have a relationship with the local UPS store and can coordinate shipping through them. We are not responsible for any dresses shipped through the UPS store. Any questions regarding tracking information should be directed to them at 860.664.0066 or

In order to have attendants dresses shipped, the bride must submit this form to us via email or fax.  We must receive the shipment authorization form completely filled out with all of the attendants’ shipping and credit card information and all dresses will be shipped at once. The completed form can be submitted online here.

Give us a ring for any additional questions in regards to bridesmaid shopping, sizing, payment and ordering at 860.669.4596.


xoxo, TWD


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