The inspiration for this shoot came from our culture’s love of nostalgia. A longing for a simpler time…all-American happiness, when all anyone needed was their happy family, a hula hoop and Jell-o mold to have a little fun at a party. Back then, simple family picnics were a given, pop music was changing the world and fashion was bright, colorful and revolutionary. We see its influence today, with our obsession with all things Mad Men. And in weddings today, our clients always ask us for ways to design warm & nostalgic elements to meld the past & present.
Nathalie Pinney of Whim Events planned the décor and flowers for the shoot and says, “we wanted this shoot to reflect the merge of culture and nostalgia. So, in the design, we aimed for 1950s simplicity with a modern & playful twist. We imagined this shoot as a rehearsal dinner/welcome party. Tucked in the woods of Essex, Massachusetts at the Essex Conference Center & Retreat, the venue is the perfect place for a outdoor party and wedding.
The colors used throughout the shoot were inspired by 1950’s fashion and interior design: mustard yellow, teal, orange, black, white, bright pops of red and vintage floral patterns. Hive – New England’s only traveling airstream bar + lounge – was the perfect vintage space for the party goers to drink and relax. The mixologists of Hive created a custom drink menu, a delicious throwback to the era. In addition to the decor, we created a game nook and a “drive in” where party goers could watch old family movies and romantic classic film reels.”
Styling the fashion for this shoot was such a treat. Working with the vintage fashion was so refreshing and fun! The main ‘bridal inspired’ look for the shoot was a vintage inspired tea length dress, appropriately called, “ Wonderful Tonight”, from Ivy & Aster. Keeping with the more laid back feel, I styled the groom in a blue seersucker J. Crew suit with blue suede oxfords that had a touch of whimsy with their red sole.
For the more casual look of the day, we channeled Mad Men and conjured up what Betty and Don Draper would wear on a picnic. The playful attire complimented the rustic setting and helped to add to the air of whimsy that surrounded this shoot!
PHOTOGRAPHY: Carla Ten Eyck
WARDROBE STYLING: Beth Chapman, The White Dress by the shore
EVENT PLANNING, SET AND PROP DESIGN, FLORAL DESIGN: Whim Events
AIR STREAM TRAILER AND COCKTAILS: Hive Events
BEAUTY: D.d Nickel
HAIR: Catie Bane
PAPER: Harford Prints
VENUE: Essex Conference Center and Retreat
CINEMATOGRAPHY: Jim Altieri’s Vintage Cinema
GOWN: Ivy & Aster, ‘Wonderful Tonight’
VINTAGE DRESS: Tova’s Vintage Shop
BRIDESMAIDS: Ivy & Aster, Jenny Yoo, Coren Moore
GLOVES: Carolina Amato and The Wedding Dresser
CARDIGANS: Ivy & Aster, Stylists Own
HEELS: Chromatic Gallerie
JEWELRY: The Something Old Collection
MEN’S WARDROBE: J.Crew and shoes from Target