Archive for the ‘News’ Category

Introducing TWD at Home: Sample sale shopping reimagined

twd at home

We are thrilled to introduce our latest sample sale venture, TWD at Home! Are you interested in becoming a #thewhitedressbytheshorebride, but live too far from us to experience our boutique? Are you a bride whose wedding is too soon to order a gown? Or, are you a busy woman who can’t coordinate your schedule with ours? Either way, TWD at Home is a perfect option for you.


Sample Sale Shopping, Reimagined.

No crowds. No Pressure. No obligation.  



1. View our TWD Sample Inventory (please note, these are store samples and are intended for immediate sale.)

twd at home sample sale

2. Select up to 3 dresses to be shipped to you & complete our TWD at Home Policy Form.

Pay $25 for 1 gown, $50 for 2, or $60 for 3 (enter code ‘ship3′ at checkout.)

twd at home sample sale

3. Sign for your package

twd at home sample sale

4. Gather friends & family for an at home try on party

twd at home sample sale

5. Choose your fave

twd at home sample sale

6. Pop the bubbly & ring us at 860.669.4596 to pay for your purchase!

twd at home sample sale

7. Send the other gowns back to us using the enclosed prepaid label.

8. Snap a pic with the enclosed YES sign and tag @thewhitedress !  



Happy Shopping!

xoxo, TWD

SAMPLE SALE: tips & guidelines



We are excited to announce our bi-annual SAMPLE SALE:

Friday & Saturday , May 19 -20 by appointment 



Sale gowns will be priced between $500- $3000 and designers include:  Anne Barge, Carolina Herrera, Hayley Paige, Augusta Jones, Amy Kuschel, Legends Romona Keveza, Theia, Jenny Yoo & Made with Love.   Little White Dresses, mother of the bride dresses, cocktail dresses, shoes (Kate Spade!) and accessories will also be available at the sale.

We will be adding gowns to our Sample Sale collection as we approach the event.  These gowns will not be listed on our Sample Sale page.  Watch our instagram story for sneak peeks! 

It is important to note that the sale on Friday and Saturday is by appointment only. This means that you will have a dedicated associate assigned to you who is familiar with our inventory.  They will assist you in finding the perfect gown for your wedding.  You will also be permitted to try on full-price gowns on these days if your budget allows. These days are reserved for the bride who is looking to have “The White Dress by the shore experience”, but is looking for a deal!



Click here to request an appointment. 

xoxo, TWD

May 11 – 13 Spring Bling Event

2017 brides, it is time to accessorize!  We hope you will join us for this Spring Bling Event and save 10% off anything that sparkles!

Click here to request an appointment. 

xoxo, TWD 

May 4 – 6: Sara Gabriel + Angela Nuran accessories event

May 4 – 6: Sara Gabriel + Angela Nuran accessories event

May 4 - 6: Sara Gabriel + Angela Nuran accessories event

Ring us at 860.669.4596 for an appointment, or request one here!

xoxo, TWD

Hoppy Spring!

hoppy spring psd

Charlie The Bunny and the TWD family wish you and yours a “hoppy” spring and Easter!

Check in with our EVENTS PAGE to see all we have coming up in the boutique this season!

Gown: Hayley Paige | Necklace: Anne Barge 


xoxo, TWD

Frequently Asked Questions: Mother of the bride and mother of the groom

As a mother of the bride and mother of the groom, choosing your own ensemble for the wedding can be intimidating. You might find yourself dropping to the very end of your “to do” list.  Luckily, The White Dress by the shore only needs an hour and a half to make you look and feel as beautiful as you deserve. To make the process simple for you, here is what we recommend ~

You’ll schedule an appointment, so that we may give you our undivided attention in the comfort of our private mother of the occasion studio.

You’ll meet one of our highly trained stylists, who will be your personal expert in fit and construction.

You’ll explore multiple collections at varying price points, hand-picked by owner Beth Chapman, so we can accommodate your taste and your budget.

And then, with your figure flattered in a celebration of your personal style…you’ll dazzle.

All of our dresses are made to order, so we’ll need a minimum of five months for proper delivery and alterations.

mother of bride and goom shopping

Below are some frequently asked questions and responses from one of our mother of the occasion specialists. We hope that this information will help you to navigate through the process.

Do I need to schedule an appointment?  Yes!  The White Dress by the shore is a by appointment only boutique, so that we may provide you with exceptional, personalized service.  Each appointment is 1.5 hours in length, where you will work one on one with a stylist.

What if I just wanted to come in and browse?  As our goal is to provide you with the exceptional, personalized service you deserve, we strongly encourage an appointment.  Although browsing may seem more relaxing to you, it does not allow us to give you our undivided attention…and we wholeheartedly believe you deserve that.  The majority of our collection is customizable.  Simply viewing the collection without an associate will not allow you the opportunity to discover the myriad of style and color options available. 

Are there dresses that will coincide with my budget? It is helpful to come to your appointment with a budget in mind.  This will help your dedicated stylist to guide you to the dresses that are applicable.  Although mother of the occasion dresses range in price (dictated by a number of variables), we certainly have a diverse selection, accommodating various budgets.  Our mother of the occasion collection ranges in price from $500 – $1200.

Do I have to wear the same length dress as the bridesmaids?  The quick answer is that length is dictated by “personal preference.”  However, sometimes other variables come into play, which can be discussed during your appointment.  These may include, but are not necessarily limited to, bride’s preference, venue, setting/location, tone/feel of the day, what the bridesmaids and/or other mom is wearing.

Do you have anything that won’t make me look like a “typical” mom?  We certainly have a variety of silhouettes and designs to choose from.  Some moms choose a “mother of the occasion” dress from our selection, while others choose a less formal dress from our “bridesmaid” collection.  In our consultation we will determine what option is best for you based on your budget and style needs.

What can I do if I don’t want my arms to show?  Some moms have a concern about their arms, although you all look terrific!  Our collection offers many options.  We can customize many of our dresses to add a sleeve or we can compliment your ensemble with a coordinating jacket,  bolero or stole.   

I do not want strapless.  Are there other options?  Absolutely!  Generally speaking, any dress is customizable, whether through the designer or in alterations.  We can provide you with a “visual” during your appointment, allowing you to see your options.

Are the colors on the rack the only available options?  The sky is the limit, or close.  Color options vary by designer and fabric, whereby the selection is quite extensive.

Are the dresses available in other fabrics?  Fabrics, like colors, vary by designer’s choice. Once the silhouette is chosen, we can advise what other fabric option may be available.

Can you accommodate large sizes?  Of course!  Although size charts and special sizing vary by designer, we do our best to make the dress happen for you.

What is required to order a mother of the occasion ensemble (gown/outfit)?  Once we have determined your selection, three things need to happen to place your order with the designer- 1. we take your measurements, in order to determine the appropriate size according to the specific designer’s size chart; 2. you sign a policy form, which not only confirms your size but provides additional information regarding your order; 3. payment, which is required in full.

How much do alterations cost, and/or are they included in the price of the dress? Unfortunately we no longer offer alterations for mothers, however, we have a great network of outside seamstresses that we may refer you to.

How far in advance do I have to order?  Although the lead time for a mother of the occasion dress is not necessarily as long as a bridal gown, you still need to plan ahead!  Your dress should be ordered 5-6 months prior to the wedding in order to accommodate any alterations. With that said, most dresses can be ordered with a lesser lead time, however, please be prepared to pay a rush fee (this varies by designer).

I don’t have enough time to order a dress, what are my options? Not to worry! We have a selection of sample gowns that we sell off the rack- meaning gowns that were once our floor models are now being sold ‘as is’ at a great, discounted price! Keep in mind, we usually only sample our Mother of the Occasion styles in one size and color so this option can be more limiting. The size of these gowns usually ranges between 8 and 16. Additional alterations and repairs may be required when purchasing a sample. 

Images by Abbey Scott

 Ring us at 860.669.4596 today to work with your personal stylist to find your mother of the occasion ensemble. 

xoxo, TWD 

New Bridesmaids Shopping Experience!

Our new bridesmaids shopping/payment service allows our brides and bridesmaids to have the boutique shopping experience with the simplicity and convenience of paying online.

After visiting our bridesmaids studio, brides can establish an account with us and create a wishlist of the styles that she is interested in having her maids wear. It’s a nice way for brides to keep organized, and an easy way for bridesmaids to view, select, and pay for their dresses on online!

Here’s how it works:

  1. Visit our boutique and create an account with us. 
  2. Choose a designer(s) Please call us at 860.669.4596 if you wish to order/pay for Amsale dresses.
  3. Select your style(s) 
  4. For each style, click add to Wishlist
  5. Once your wishlist is complete, click the share button to e-mail your bridesmaids your selections
  6. Bridesmaids can then log in under your account, select the style that they are wearing, fill in their size (by using the available designer size charts), and pay!

Please keep in mind – the actual bridal party order will not be placed until we have a signed policy form and payment for all bridesmaids.


Here are some more in depth instructions:

-Create an account:



-Visit the Shop Bridesmaids page


-Select the designer you are interested in

-Select your style(s) and click “add to wishlist”


-Once in your Wishlist, just click “share” to e-mail your bridesmaids your dress selections. You can always access this wishlist by clicking “Bridesmaids Wishlist” under the ordering tab out our homepage. You may select specific dress colors &  sizes (or leave it for your bridesmaids to fill out when they log in and pay.)


Bridesmaids can then log into your account, visit the Wishlist, select the style that they are wearing, fill in their size, and pay! If bridesmaids want their dress shipped to them, there is also a convenient online shipping document.

And, as if that is not the most exciting news you have heard in a while, you can also now purchase our tulle skirts and fun gift items, like mini emergency kits and owner, Beth Chapman’s first book, The White Dress in color, from the Gifts and Essentials page of our website!

Our goal is always to provide our clients with an exceptional shopping experience.  Now, we hope to make it convenient as well!

Happy Shopping!

xoxo,  TWD 








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