Archive for the ‘News’ Category
Our unique and extensive bridal alterations process
As one of the many services that we offer at The White Dress by the shore, we provide in-house alterations for brides and mother of the occassion. We have three talented in-house seamstresses who are true artists!
Some may be surprised at the amount of work and level of artistry required to alter a wedding gown. The video below by in WHITE member, Vintage Cinema, is a glimpse into our unique and extensive process.
xoxo, TWD
The Scoop on Jenny Yoo Social
Jenny Yoo has introduced a new collection called “Social”. These adorable dresses are perfect for the aisle or a night out on the town! These stunners are truly dresses that can be worn again- or just worn! They are ideal for all of your wedding related events – bachelorette, shower, rehearsal dinner or even attending a wedding! With interesting patterns, textures and silhouettes, this collection is the talk of the industry. Scroll below to take a peek at these new styles and then so give us a ring to see them for yourself at 860.669.4596 to schedule an appointment for our Jenny Yoo trunk show that runs March 21st- 23rd. All of Jenny Yoo’s dresses will be discounted by 10%.
**Maids do not need to be present for purchase to be made. Payment can be taken over the phone and measurements can be provided at a later specified date.
xoxo, TWD
Frequently Asked Questions: Mother of the Occasion
As a mother, choosing your own ensemble for the wedding can be intimidating. You might find yourself dropping to the very end of your “to do” list. Luckily, The White Dress by the shore only needs an hour and a half to make you look and feel as beautiful as you deserve.
To make the process simple for you, here is what we reccomend~
You’ll set your appointment, so that we may give you our undivided attention in the comfort of our private mother of the occasion studio.
You’ll meet one of our highly trained stylists, who will be your personal expert in fit and construction.
You’ll explore multiple collections, hand-picked by owner Beth Chapman, at varying price points, so we can accommodate your taste and your budget.
And then, with your figure flattered in a celebration of your personal style…you’ll dazzle.
All of our dresses are made to order, so we’ll need a minimum of five months for proper delivery and alterations.
images by Abbey Scott
Below are some frequently asked questions and responses from one of our mother of the occassion specialists. We hope that this information will help you to navigate through the process~
Do I need to schedule an appointment? Yes! The White Dress by the shore is a by appointment only boutique, so that we may provide you with exceptional, personalized service. Each appointment is 1 1/2 hours in length, where you will work one on one with a stylist.
What if I just wanted to come in and browse? As our goal is to provide you with the exceptional, personalized service you deserve, we strongly encourage an appointment. Although browsing may seem more relaxing to you, it does not allow us to give you our undivided attention…and we wholeheartedly believe you deserve that. The majority of our collection is customizable. Simply viewing the collection without an associate will not allow you the opportunity to discover the myriad of style and color options availalbe.
Are there dresses that will coincide with my budget? It is helpful to come to your appointment with a budget in mind. This will help your dedicated stylist to guide you to the dresses that are applicable. Although mother of the occasion dresses range in price (dictated by a number of variables), we certainly have a diverse selection, accommodating various budgets. Our mother of the occasion collection ranges in price from $500 – $2800.
Do I have to wear the same length dress as the bridesmaids? The quick answer is that length is dictated by “personal preference.” However, sometimes other variables come into play, which can be discussed during your appointment. These may include, but are not necessarily limited to, bride’s preference, venue, setting/location, tone/feel of the day, what the bridesmaids and/or other mom is wearing.
Do you have anything that won’t make me look like a “typical” mom? We certainly have a variety of silhouettes and designs to choose from. Some moms choose a “mother of the occasion” dress from our selection, while others choose a less formal dress from our ”bridesmaid” collection. In our consultation we will determine what option is best for you based on your budget and style needs.
What can I do if I don’t want my arms to show? Some moms have a concern about their arms, although you all look terrific! Our collection offers many options. We can customize many of our dresses to add a sleeve or we can compliment your ensemble with a coordinating jacket, bolero or a stole.
I do not want strapless. Are there other options? Absolutely! Generally speaking, any dress is customizable, whether through the designer or during our alterations process. We can provide you with a “visual” during your appointment, allowing you to see your options.
Are the colors on the rack the only available options? The sky is the limit, or close. Color options vary by designer and fabric, whereby the selection is quite extensive.
Are the dresses available in other fabrics? Fabrics, like colors, vary by designer’s choice. Once the silhouette is chosen, we can advise what other fabric option may be available.
Can you accommodate large sizes? Of course! Although size charts and special sizing vary by designer, we do our best to make the dress happen for you.
What if I am having difficulties “seeing” the dress/outfit, considering my size? We (and you) are so fortunate to have one of our designers right “in our backyard.” Should you choose a silhouette from Modern Trousseau, you have the option to order a muslin, which includes all of your fittings. The muslin process affords you the opportunity to work directly with the designer and her pattern-maker. Your dress is initially constructed in a cotton material (muslin), that is made from your specific measurements and is then appropriately fitted to your body. The muslin then becomes the pattern for the final product- your gorgeous ensemble- while allowing you to “see” the dress before it is finished. Amazing experience plus supporting your local businesses, equals a formula for success!
What is required to order a mother of the occasion ensemble (gown/outfit)? Once we have determined your selection, three things need to happen to place your order with the designer- 1. we take your measurements, in order to determine the appropriate size according to the specific designer’s size chart; 2. you sign a policy form, which not only confirms your size but provides additional information regarding your order; 3. payment, which is required in full.
How much do alterations cost, and/or are they included in the price of the dress? Alterations vary upon need, and at The White Dress by the shore, are priced a la carte. Thus, they are not included in the price of the dress, as each client is accommodated according to the work that needs to be done. Furthermore, at your first fitting you will receive an explanation as to what alterations are needed, along with the total cost. Generally speaking, mother of the occasion alterations range from $175-$300, with an average of $250. If this range is out of your budget or if our specific alteration days and times do not align with your schedule, we have a network of outside seamstresses that we my refer you to.
What does a fitting entail and how many do I need? Although there are exceptions to every rule, moms usually have a total of 3 fittings. A dedicated fit specialist is assigned to you to attend all of your fittings with you. Each fitting is 1 hour in length, with the final pick up allotted at 2 hours (you may not need the full 2 hours, but we reserve this time in case additional work needs to be done). Additionally, in alliance with the cost of alterations, the number of necessary fittings will be determined at your first fit appointment.
How far in advance do I have to order? Although the lead time for a mother of the occasion dress is not necessarily as long as a bridal gown, you still need to plan ahead! Your dress should be ordered 5-6 months prior to the wedding, in order to accommodate alterations. With that said, dresses can be ordered with a lesser lead time, however, please be prepared to pay a rush fee (this varies by designer).
I don’t have enough time to order a dress, what are my options? Not to worry! We have an incredible selection of sample gowns that we sell off the rack- meaning gowns that were once our floor models are now being sold ‘as is’ at a great, discounted price! Click here to link to our selection- keep in mind, we usually only sample our Mother of the Occasion styles in one size and color so this option can be more limiting. The size of these gowns usually ranges between 8 and 18. Additional alterations and repairs may be required when purchasing a sample.
Ring us at 860.669.4596 today to work with your personal stylist to find your mother of the occasion ensemble. Stay tuned to the blog for amazing mother of the occasion trunk shows!
xoxo, TWD
New Arrival: Donna Morgan Bridesmaid Collection
A selection of our Donna Morgan bridesmaid dresses have arrived and we can’t contain our excitement, especially because we have received their best sellers first! These chiffon stunners come in a variety of lovely hues, ship in a few weeks and are available at a great price- short dresses start at $178! If you haven’t already picked up the phone, ring us at 860.669.4596 to book your bridesmaid appointment today!
xoxo, TWD
TWD stylists suggested itinerarys for a shopping adventure at The White Dress by the shore
We are so fortunate to draw our clientele from not only all parts of our home state, but also from New York, New Jersey, Massachusetts and Rhode Island! We recognize that we may not be the closest boutique for our clients to visit, but we think we are well worth the trip! Not only for the experience that you will have with us, but also for the incredible things that the Connecticut shoreline has to offer!
Our thought, is if you are traveling a distance to get to us, why not make a day of it?! Below, each of our associates offers up their suggestions for what they see as the ideal day of shopping (which of course includes an appointment at The White Dress by the shore).
Kelley Winter | white carpet coordinator/mother of the occasion specialist/stylist:
I am a ‘foodie’, so I always think of the best places to eat, wherever we go! My recommendation is for brides to visit us for a morning appointment, and then head right down the street to Lobster Landing, a hidden gem on the shoreline. They offer THE BEST lobster rolls you will ever eat! The building itself is over 100 years old and the location boasts incredible views of The Long Island Sound. It is a TRUE New England experience!


Beth Chapman | owner:
I feel that the bridal shopping experience should be unique and memorable- which is exactly why I created The White Dress by the shore. I think the ideal shopping excursion for our brides would include an overnight stay at the historic Bee and Thistle Inn in charming Old Lyme, Connecticut. You can enjoy my favorite- a basil martini- in the garden, followed by a mouth watering meal at their award winning Chestnut Grille, while strolling musicians entertain you. After a leisurely breakfast and perhaps a tour of the Florence Griswold Museum next to the inn, you can join us on Sunday for a White Carpet Appointment. These exclusive appointments offer the entire boutique to you and your guests. They can browse our curated collections of gowns while sipping champagne and enjoying nibbles from a local caterer (perhaps even the Bee and Thistle!). The entire experience will be captured on film by a photographer. You will leave your appointment not only feeling pampered and hopefully having found the gown of your dreams, but with a SWAG bag filled with a bevy of treats, including a bouquet in the colors of your wedding.
Abigail Scott | stylist:
I am a resident of Guilford and think it is one of the most quaint towns in Connecticut. My vision for the ideal shopping day would include an appointment at The White Dress by the Shore, followed by an afternoon of shopping on the historic Guilford Green. There are so many charming shops! My favorites are Kimberly for fashionable finds, Lulu’s for cozy pjs, pretty intimates and amazing bath products and Mix Design Store for an eclectic ‘mix’ of gifts and home décor. If you are all shopped out, you can treat yourself to a massage or facial at Rituals Spa. And at the end of a long and pampering day, be sure to grab a glass of wine and a panini at Ballou’s Wine Bar.
Rachel Renzetti | store manager:
I am a beach girl all the way..so, any ideal day for me includes a trip to the beach! Fortunatley, we have one of the most glorious beaches in the state just a mile up the road from the boutique. My ideal shopping day would begin with an appointment at The White Dress by the shore followed by an afternoon at Hammonasset State Park. After soaking up the sun, there is nothing like a cold margarita. I would end the day at Donahue’s Beach Grille for one of their infamous cocktails!
Jillian Sandrey | marketing coordinator:
We are blessed to be located in an area of Connecticut so rich with history. Our boutique is situated among some of the best antique shops in the country! My ideal shopping day would include a bit of ‘antiquing’ at a few of my favorite spots, followed by an afternoon of gown shopping at The White Dress by the shore. Here’s the inside scoop on my favorite antique stores: The Clinton Antique Center (for a little bit of everything), Old Beautiful Antiques and Art (directly across from The White Dress by the shore), Miriam Green Antiquarium offering all sorts of “distracting curiosities”- from books to jewelry. My favorite spot for vintage books is The Clinton Book Loft- it has rooms and rooms filled with books from every genre and era. If you are a lover of vintage clothing, than Tova’s Vintage Shop in Old Saybrook is a must!
Shana Hull | stylist:
I am a die-hard shopper, so for me, the perfect day is all about shopping! And if it happens to involve a bargain, even better! After purchasing your gown at The White Dress by the shore, I say head on over to the Clinton Crossing Outlets , just a few miles up the road from us. While there be sure to hit my favorite stores: Kate Spade, J. Crew, Saks: Off Fifth, Micheal Kors and Tahari. And I just heard a rumor that Ann Taylor is moving in the outlets this fall!

Anneke Sharp | stylist, office coordinator
Right up the street from our boutique is Chamard Vineyard. It is an absolute gem on the shoreline and a must visit! My ideal shopping day would include finding the gown and accessories of my dreams at The White Dress by the shore and then heading to Chamard Vineyard for wine tasting. Friday and Saturday nights they offer live music and a selection of food trucks.What fun would it be to celebrate with wine and delicious food after having purchased your gown?!

To schedule an appointment to shop in our boutique, ring us at 860.669.4596.
xoxo, TWD
Meet our Stylists
The staff at The White Dress by the shore has diverse backgrounds and combined have years of experience styling brides. Whether you are shopping with us for the first time or picking up your gown at your final fitting, each interaction will be filled with excitement and the desire to provide you with exceptional service. We are by appointment so that our talented stylists may provide you with an intimate, personalized experience. It is the goal of our staff to ensure that the day that you select your wedding attire is as memorable the day that you wear it.
BETH CHAPMAN, owner and stylist, is a veteran of the retail industry. She spent 10 years working in the corporate office of Ann Taylor, where she served as a Vice President of Merchandising. Beth’s love of exquisite fabrics and feminine details have enabled her to create a collection for The White Dress by the shore that is the perfect complement for the bride searching for a classic, yet updated wedding gown. Her expertise in fabrications and garment fit and her love of bridal couture, allow her to assist clients in selecting the perfect attire for their wedding. Recognized for her dedication to her business, family and community service, Beth was selected as one of the 5 finalists for the 2006 Connecticut Working Woman of the Year.
Beth’s extraordinary fashion sense has led to her styling photo shoots throughout the world. Her work has been seen in: Grace Ormonde, La Bella Bride, Brides magazine, Connecticut Bride, Bliss Celebrations, Gala Weddings, style me pretty and 100 Layer Cake, among others. To read more about her love of styling, visit The Musings of a Stylist.
In addition to being passionate about fashion, Beth is a devoted wife and mother to two children, Lindsay age 11 and Marky age 8. Beth created The White Dress by the shore in 2004, out of a sincere desire to create the ultimate wedding shopping experience for her brides. It is her belief that shopping for your wedding gown should be an intimate and memorable experience – one that is everything you’ve dreamed of, but nothing you would expect.
RACHEL RENZETTI, Store Manager, comes to The White Dress by the shore with over 10 years of experience in the fashion industry. Rachel worked for the Camuto Group since 2001 and most recently served as the Director of Advertising and Photo Shoot Production for brands including Vince Camuto, Jessica Simpson Collection and Sanctuary Clothing. Rachel has had the opportunity to work with some of the most talented designers, photographers and artists in the fashion industry including multiple celebrities. Her experience and deep love of fashion, branding, styling and event production drew her into the bridal world where all of her favorite pieces of the business collide. Having been a city girl for many years, Rachel’s true comfort zone is at the beach and is currently house hunting with her boyfriend on the CT shoreline. She thrives on making things happen and is thrilled to contribute to The White Dress by the shore’s ongoing success.
Stylist, ABIGAL SCOTT lives in nearby Guilford, CT. She is married to Adam, a talented teacher and author. Abbey has two boys, Riley Kyle, 6 and Harrison Saxon, 3. She graduated from Guilford High school and went on to study liberal arts at Duquesne University in Pittsburgh, PA. Abbey, who joined the team in early 2010, is a passionate and skilled photographer so naturally one of her favorite parts of her job is seeing the photos of the brides she dressed on their wedding day! Abbey is insightful and creative, not to mention that she certainly knows how to get the rest of the TWD staff smiling. Abbey has a background in event planning and knows local venues, photographers, caterers, and florists like the back of her hand so be sure to pick her brain while in your appointment!
ANNEKE SHARP, grew up in Old Lyme, Connecticut along with her mom, dad, older brother Ajay, younger sister Avery and many pets. She graduated from Old Lyme High School in 2008 and went on to pursue a degree from the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles in 2010. Since Anneke was a little girl playing ‘dress up’ she always wanted to pursue a career in the bridal industry involving herself in bridal fashion shows and even designing a bridal based collection in college. Anneke made her dream into a reality as she officially started her career in 2010, and soon joined The White Dress by the shore team in early 2011. In addition to being a stylist, Anneke is also one of our fit specialists and single handly keeps our office running smoothly! She lives with her boyfriend Eric and just adopted an adorable tiger cat named Meeko. You can always find Anneke zipping around town in her signature VW bug or baking something truly delectable that the lucky TWD staff gets to enjoy.
JILL SANDREY, graduated college in 2010 with a BFA from Parsons School of Design (of project runway fame) in New York City. She majored in an integrated program in which her focuses ranged from fashion design, graphics, film, marketing and illustration- all with a focal point of sustainability. Her varied interest produced works of all mediums, which can be viewed on her portfolio site, jilliansandrey.com. Jill is a stylist, fittings specialist and communications coordinator at the boutique- her love and knowledge of garment construction makes her extremely passionate about fit, construction and fabric. She would also love to chat with you about your latest blog obsession, pinterest board, favorite hiking spot, star gazing location or healthy cooking endeavor. Jill continues to create outside of the store by painting, sewing and working on various side projects. Although the city was full of excitement, Jill is more inspired on the Connecticut shoreline-she currently lives in her hometown, neighboring Madison, CT.
KELLEY SOLOMON has been with The White Dress for four years. She came to us with a background in jewelry design. Kelley managed jewelry business in Madison , CT for several years which she also designed for. Kelley’s enthusiasm and beautiful smile are infectious. She has an incredible for eye for selecting the perfect gown and accessories for a bride to suit her personal style. In addition to being on of our bridal stylists, Kelley also owns her own jewelry business, Aquinnah ( named after the town in Martha’s Vineyard where she was married in 2009), which she sells exclusively at The White Dress. Kelley recently embarked on her most important and exciting project to date- she became a mother on April, 3rd to a baby girl that she named, Aquinnah.
KELLY WINTER, comes to The White Dress by the shore with years of experience in diverse settings, all of which have involved enjoying people. Kelly’s love of style began at a young age which prompted her undergraduate degree to launch a fashion background, which included management, marketing, and visual coordinating, in both inside and outside sales. Always one to expand horizons, Kelly chose to further her education by obtaining a Masters Degree in Education. Thanks to her knowledge and experience, she has been afforded the opportunity to travel and work with a number of dynamic individuals, from colleagues to designers The bridal industry has only enhanced Kelly’s passion for the public by melding together all that she loves. Whether styling a bride, assisting a mother of the occasion, or coordinating a White Carpet appointment, Kelly is at home at The White Dress by the shore.
SHANA HULL, comes to The White Dress by the shore with 10 years of experience in fashion retail, having worked for the fun and edgy Fairfield County boutique, Wishlist , as a sales associate and Store Manager. Shana majored in marketing at SCSU and moved to Branford, CT two years ago from her hometown of Fairfield, CT. Shana is a stylist at heart and lives and breathes fashion every day. You can always count on her to hook you up when a perfect outfit is needed for an event. Her closet has dressed most of the TWD team at one point or another! Shana is not only a bridal stylist but also a soon to be bride herself , planning her wedding to her fiancé Matt Harris in 2013.
Photos (with the exception of Rachel’s) are courtesy of Carla Ten Eyck, Beauty by Jennie Fresa.
xoxo, TWD


















































