Archive for the ‘News’ Category

Text Us…Maybe!

Text Messaging just got a whole lot better!

Hey this is crazy, but Text Us…maybe!

Say hello to 2-way texting and sending images to The White Dress by the shore!  

Text Us...maybe!

2-Way Texting (aka Conversations)

Previously, we only had 1-way text messaging from our boutique to you. We are pleased to announce that you can now text us back!

In addition to being able to confirm appointments with us, you can now send us pictures of what is inspiring you. Or, send us images of wedding gowns & accessories that you have been loving… and don’t forget to text us with any questions you may have.

We are so thrilled to have this feature at our fingertips to connect with our brides before and after they come to the boutique for their appointment. 


Text Us...maybe!

Be sure to opt-in for texting when requesting an appointment!
If you are already part of the TWD family and want to text with us, you may ring us or click here to shoot us an emailed request. 

Happy texting!

To request an appointment Click Here or ring us at 860.669.4596

xoxo, TWD 

We’re Hiring!

We are looking for some fashionable, talented and personable people to join our team! 


image: Take Aim Photography

We are hiring for the following positions:

Part-Time Sale Associate:

the ideal candidate has these qualities:

-has retail sales and/or customer service experience (working with brides a plus!)

-has a passion for styling and customer service


-loves all things wedding

-is personable and a great conversationalist

-has the ability to multi-task (while maintaining a positive and upbeat attitude)

-is flexible and loves being part of a team

-is able to lift over 20 pounds and climb stairs (sometimes simultaneously)

-has the ability to work Thursday evening (5-8) AND Saturdays (required) + occasional Sundays


Marketing Intern :

the ideal candidate meets these qualifications:

-has graphic design experience

-is proficient in the Adobe Creative Suite

-has working knowledge of WordPress (for blogging)

-is creative and has a very high taste level

-is proficient and knowledgeable in social media marketing strategies (particularly facebook and instagram)

-possesses strong communication skills

-has the ability to set priorities and multi-task

-possesses strong customer service skills

This position is Tuesday- Friday (approximately 30 hours per week) with occasional Saturday hours. There is some customer service included in this role. 


Intern/Sales Assistant: 

We are seeking 1-2 candidates for this role. 

Summer Intern:

We would like a summer intern to work with us 2 days per week this summer (Wed & Fri). This position would begin immediately. The ideal candidate possesses these qualities: 

-has a love for fashion/bridal

-has the ability to multi- task and prioritize tasks

-is a team player

-is customer service oriented

Responsibilities include:

-Visual Merchandising

-Processing inventory

-Preparing gowns for trunk shows and events

– Office tasks/filing

Sales Assistant: 

This position would begin in August or can be combined with the position above.  The position requires working every Saturday. The ideal candidate possesses these qualities: 

-Customer service Oriented

-Upbeat and positive

-A team player

-Has a love of fashion/bridal

-Has the ability to work in a fast paced environment

Responsibilities Include: 

-Greeting clients

-Assisting stylists with selecting gowns for brides

-Putting gowns back on racks for stylists

-Store Organization 

If you feel that you are highly qualified for any of these positions and would enjoy a coveted spot on our team, then please send your resume to  Please include the position title in the subject line.  Only qualified candidates need apply. 

xoxo, TWD 



SAMPLE SALE: Tips & Guidelines




 Saturday , May 12 | by appointment  


During this Sample Sale gowns will be priced between $500- $2500. Little White Dresses, Bridesmaids Dresses, shoes and accessories will also be discounted by 50% – 75%. We will be adding gowns to our Sample Sale collection as we approach the event.  These gowns will not be listed on our Sample Sale page. Watch our instagram story for sneak peeks! 

Gown Designers Include:  

Anne Barge | Hayley Paige | Blush By Hayley Paige | Made with Love |  Augusta Jones |  Amy Kuschel

Legends Romona Keveza |  Theia |  Jenny Yoo |  Amsale Nouvelle | Carolina Herrera | Kate McDonald

It is important to note that the sale on Saturday is by appointment only. This means that you will have a dedicated associate assigned to you who is familiar with our inventory.  They will assist you in finding the perfect gown for your wedding.  

It is recommended that you do not attend the sample sale, unless you have been shopping before and you know the silhouette that you are looking for.  It is important to note the samples are generally size 10 (which generally fits a street size 8). Gown can be altered down up to two sizes. 

Click here to request an appointment. 

xoxo, TWD

Bridesmaid Dress Shopping in Connecticut

Bridesmaid Dress Shopping in Connecticut

We are honored to be one of the best places for bridesmaid dress shopping in Connecticut. 

We want to share the top 6 reasons why you should shop bridesmaids at The White Dress by The Shore! 

Bridesmaid Dress Shopping in Connecticut

Katie Slater Photography

1. Work with trained & knowledgeable stylists 

The stylists at The White Dress by The Shore provide a one-on-one experience and help you find the perfect look for not only you, but the entire bridal party for your wedding day.  They work with each party individually to select styles, colors and patterns that reflect the aesthetic of the bride’s gown and the overall feel of the wedding.  Mix and match bridesmaid dresses are all the rage; however, let’s face it…it is NOT easy to put together a curated look.  We are here to help with fact we love doing it!  

Bridesmaid Dress Shopping in Connecticut

Aldridge Photography

2. Your maids will receive a 5% discount if you bought your bridal gown with us 

When working with a bride, we don’t stop at the gown choice.  We love to style her from head to toe and also work with her bridal party to ensure a cohesive and gorgeous story that works with the time of year and the venue.  As a thank you for our brides trusting us to work with their party, we grant a 5% discount on bridesmaid dresses if the bride purchased her gown through us. 

Bridesmaid Dress Shopping in Connecticut

Nicole Rochelle Photography

3.  Enjoy your appointment in our private bridesmaids atelier, Chic by The Shore 

We are fortune to be the only boutique in Connecticut that provides a separate, dedicated shopping space for bridesmaids.  Once you have found your gown, it is time to focus on your maids.  We have created a private environment dedicated solely to bridesmaid dress shopping.


4. We exclusively carry designers in our bridesmaid atelier  

We are honored to carry several bridesmaid designers that aren’t offered anywhere else in the state.  View our bridesmaid designers here. 

Bridesmaid Dress Shopping in Connecticut

Suzanna March Photography

5. Gather your girls and book a private Bridesmaids Soiree

If you are interested in an extra special bridesmaid shopping experience, then gather your girls and get your chic on!  We offer a private shopping experience for your maids in our bridesmaid studio, chic by the shore.  Your party will have the entire atelier to themselves for a 2 hours of shopping and fun!  While they work with a dedicated stylist to select the perfect dresses, they will sip mimosas and enjoy delicious cupcakes.  At the end of the appointment, they will receive a 5% discount off of their dress and a sweet swag bag! 

Bridesmaid Dress Shopping in Connecticut

Uplift Photography 

6.  Bridesmaid Wishlist 

We offer the convenience of shopping online with the benefit of still being able to work with our stylists by offering our bridesmaid wishlist.  Brides visit the boutique to work with one of our stylists on selecting the perfect dresses for their maids.  They then add the styles that they want their party to wear into the Wishlist on our website and email the link to their bridesmaids.  Through that link, maids are able to select the style, color and size, complete our policy form and pay for their dress.  The dresses will be delivered to our boutique after they have been produced by the designer. We do offer shipping if needed. 

Bridesmaid Dress Shopping in Connecticut


Ring us at 860.669.4596  or Click Here to book your bridesmaids appointment with one of our stylists in chic by the shore, our bridesmaid atelier!

xoxo, TWD


Introducing TWD at Home: Sample sale shopping reimagined

twd at home

We are thrilled to introduce our latest sample sale venture, TWD at Home! Are you interested in becoming a #thewhitedressbytheshorebride, but live too far from us to experience our boutique? Are you a bride whose wedding is too soon to order a gown? Or, are you a busy woman who can’t coordinate your schedule with ours? Either way, TWD at Home is a perfect option for you.


Sample Sale Shopping, Reimagined.

No crowds. No Pressure. No obligation.  



1. View our TWD Sample Inventory (please note, these are store samples and are intended for immediate sale.)

twd at home sample sale

2. Select up to 3 dresses to be shipped to you & complete our TWD at Home Policy Form.

Pay $25 for 1 gown, $50 for 2, or $60 for 3 (enter code ‘ship3′ at checkout.)

twd at home sample sale

3. Sign for your package

twd at home sample sale

4. Gather friends & family for an at home try on party

twd at home sample sale

5. Choose your fave

twd at home sample sale

6. Pop the bubbly & ring us at 860.669.4596 to pay for your purchase!

twd at home sample sale

7. Send the other gowns back to us using the enclosed prepaid label.

8. Snap a pic with the enclosed YES sign and tag @thewhitedress !  



Happy Shopping!

xoxo, TWD

2018 Bridal Trends: New York fashion week recap

The trends that were revealed during New York bridal fashion week were all about classic, feminine details.  For 2018 bridal, it is on trend to be classic…and I could not be happier!  Following are some of the most predominant trends to grace the runways. 

Lady-like feminine details

There were sweet, feminine details in almost every line.  Lace, appliqués, swiss dot, and soft tulle were constants on the runway.  It is hip to be sweet for Spring 2018

Marchesa | Photo By: Jessica Haley 

Mason Hosker | Photo By: Jessica Haley

Monique L. Huillier | Photo by: Jessica Haley 

Sachin Babi | Photo by: Jessica Haley

Theia | Photo by: Jessica Haley



I am such a sucker for a bow, so I was giddy to see them on many runways.  To me, bows never go out of style!  They were present on the front of gowns, on the back of gowns, on the shoulder, and even in the hair!  

Carolina Herrera

Ines de Santo | Photo By: Jessica Haley 

Peter Langner | Photo by: Jessica Haley

Sachin Babi | Photo By Jessica Haley 

Viktor Rolf | Photo by: Jessica Haley 

Viktor Rolf | Via Beth Chapman

Amsale Nouvelle | Via Beth Chapman

Carolina Herrera | Via Beth Chapman 


Pearls, a bridal staple as far as I am concerned, are the detail of the moment.  They were encrusted on gowns and draped in dramatic strands across the models necks and shoulders.  

Monique L. Huillier | Photo by: Jessica Haley 

Naeem Kahn | Photo by: Jessica Haley

Naeem Kahn | Photo by: Jessica Haley

Naeem Kahn | Photo by: Jessica Haley

Reem Acra | Photo by: Jessica Haley

Black Accents

Black accents were featured in many collections, even in those of the most classic designers.  Black adds a touch of drama and certainly can create amazing waist definition. I love the idea of adding a touch of black in an accessory for your evening reception! 

Carolina Herrera

Marchesa | Photo by: Jessica Haley 

Peter Langner | Photo by: Jessica Haley


The flirty trend also showed up by way of feathers!  They were featured as accessories, but also incorporated into several gowns.  It was a dramatic touch on the runways and I think is fabulous for an avant garde bride or for a reception look! 

Hayley Paige | Photo by: Jessica Haley

Hayley Paige | Photo by: Jessica Haley

Mira Zwillinger | Photo by: Jessica Haley

Naeem Kahn | Photo by: Jessica Haley 

Off-the shoulder 

The hot neckline of the season is off the shoulder.  We are seeing this in ready wear to wear and it has made its way into bridal as well.  This is a wonderful alternative to strapless, as it still allows you to show your décolletage. 

Marchesa | Photo by: Jessica Haley 

Mira Zwillinger | Photo by: Jessica Haley 

Sachin Babi | Photo by: Jessica Haley

Theia | Photo by: Jessica Haley 

Theia | Photo by: Jessica Haley 

Antonio Gaul | Via Beth Chapman


Carolina Herrera | Via Beth Chapman

Anne Barge | Via Beth Chapman 


One of the most exciting trends was pants!  These were reflected in jumpsuits and adorable pant ensembles.  This is trend provides amazing options for same sex couples as well as for all of the bride’s wedding related events. 

Carolina Herrera

Viktor Rolf | Photo by: Jessica Haley 

Viktor Rolf  | Via Beth Chapman 

Theia | Via Beth Chapman 




May 11 – 13 Spring Bling Event

2017 brides, it is time to accessorize!  We hope you will join us for this Spring Bling Event and save 10% off anything that sparkles!

Click here to request an appointment. 

xoxo, TWD 

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