Archive for the ‘W | Vol. 29 | Winter Newsletter 2014’ Category

March 1-15: Mother’s Day in March



Join us as we celebrate Mother’s Day at bit early this year! From Saturday, March 1st through Saturday, March 15th,  all Mother of the Occasion gowns will be offered at a 10% discount from the following designers: Modern Trousseau, Siri, Collection 20 and Theia.

Ring us at 860.669.4596 to book your appointment.

Have questions about how to shop for your “Mother of” gown, click here for some insider tips  from owner, Beth Chapman.

xoxo, TWD

Feb 27-March 2: Modern Trousseau Bridal and Mother’s Trunk Show


We love this local, Connecticut based designer! The White Dress by the shore has carried Modern Trousseau’s Bridal and Mother of the Occasion collections for over 8 years and we couldn’t be happier to be hosting yet another wonderful trunk show with them. View an extended version of both bridal and mother’s lines at this exclusive event on Thrusday 12-8, Friday 10-5, Saturday 10-4, Sunday 10-2 by apppointment. If you are in search of the perfect Mother of the Occasion ensemble, join us on Sunday the 2nd as we focus on Mom’s and will be serving tea! Be sure to book your appointment soon if you wish to meet and work directly with designer, Callie Tein on Saturday March, 1st or Sunday the 2nd. Ring us at 860.669.4596!

xoxo, TWD

February 11-15: Little White Dress Event


There are many times in our lives when a Little White Dress is needed-  from middle school and high school graduation*, to your wedding’s rehearsal dinner, to reception and honeymoon- we know a slew of ladies on the hunt for that perfect L.W.D!

This year, on top of our already existing collection of Little White Dresses we are having some  stunners sent in from the following designers: Jenny Yoo, Donna Morgan, and Kirabilla !

*We keep a registry of all graduation dresses sold to ensure that there are no duplicates in your graduating class.

This event is by appointment, so please give us a ring at 860.669.4596.

Can’t wait to see you there!

xoxo, TWD

Introducing: Lula Kate!


We are happy to introduce our newest Bridesmaid & Little White Dress designer- Lula Kate!

In 2003, Lula Kate designer, Katherine McDonald began to create her own collection of simple, fun women’s clothing. Based in Charleston, South Carolina, she was inspired by the classic, graceful surroundings of her southern home. Her designs evolved into maids and bridal styles over the past decade.

Lula Kate provides timeless and elegant silhouttes with a touch of modern whimsy.

We are so happy to welcome Lula Kate to Chic by the Shore and we are sure our brides love the line as much as we do! Keep posted on social media as we are sure to announce when our first samples arrive!

xoxo, TWD

Pretty Post: Kristen & Adam’s Elegant Seaside Fete

A gorgeous and gracious bride, a devilishly dashing groom, a seaside ceremony, and a rockin’ after party. What more could you ask for in one wedding? How about some beautiful bridesmaids, a glorious gown and a dreamy cake that looks too good to eat! You want more- try the sweetest ‘first look’ you could ask for, a jaw-dropping ring, and a truly epic sunset.   We love Kristen and Adam’s wedding because it is all these things and more!  And once you scroll through the images below, we are sure you’ll know exactly what we mean!










Photographer: Dave Noonan for Carla Ten Eyck Photography

Venue: Water’s Edge Resort & Spa in Westbrook, CT

Hair: Megan Bienkowski and Dina Fiorino with Tracy & Company in Berlin, CT

Beauty: Sue Mucera Houde

Flowers: Ashleigh’s Garden in Deep River, CT

Gown: Anne Barge | The White Dress by the shore

Maids: Amsale | The White Dress by the shore

Suits: Valentino Tailor in Hamden, CT , and of course

As Seen In: Connecticut Bride, Styled 1920’s Shoot

We are absolutely honored have styled a shoot that makes up a gorgeous three page spread featured in the most recent issue of Connecticut Bride magazine! One of the fabulous images also graces the cover of this local read.

In addition, the coffee table book The White Dress in color co-written by owner Beth Chapman is also reviewed on page 12. Scroll on to see the pages and read more about this fantastic shoot! 



We love the style of the 1920′s, which is why we jumped at the chance to participate in a project dreamed up by Dani Fine Photography at The Society Room in Hartford, CT. This shoot featured some true industry greats and we had so much fun working with them all – Tony Palmeri for Green Dahlia  on flowers, A Little Imagination Cakes on sweets and the ultra talented Larissa Lake on hair and makeup. Not to mention the gorgeous paper from Hartford Prints! ,which made our hearts go pitter-patter.

 Our inspiration for fashion was dramatic and moody, to compliment the classic city venue filled with dark woods and rich tones. The Society Room had a past life as a bank, so that grand feel of an era gone by still runs throughout.  We enjoyed using both old and new pieces when styling this shoot.  We incorporated vintage inspired pieces from  Maria Elena and from The Wedding Dresser.  We were also lent a selection of period accessories from The Something Old Collection, which couldn’t have been more perfect to compliment the looks. The piece de resistance was a vintage dress straight from the 1920′s, borrowed from Tova’s Vintage Shop . The gowns used in the shoot were from  Amy Kuschel and Rivini and bridesmaid styles from Donna Morgan, including a forest green velvet style that we just adored. But the show could not have gone on without the suits and tuxes lent to us by our stylish friend, Enzo Valentino,  of Valentino Tailors– the morning suit and ascot could not have been more period appropriate. In addition, we just love the swoon worthy boudoir photos at the end of this spread- provided and styled by Josie of Beneath the Gown. We hope you enjoy the images so much that you run out and scoop up a copy of Connecticut Bride!




For more from this vintage-inspired shoot, click here!


xoxo, TWD

February 6-8: Jenny Yoo Bridal & Maids Trunk Show


Join us as we welcome Jenny Yoo’s Fall 2014 collections for brides and maids! Scroll below to preview a few of our favorites that will be making their way to us!

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xoxo, TWD

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