Archive for the ‘What We’re Loving’ Category

What We’re Loving: NewlyWish

Let’s be honest – planning a wedding can be stressful. Making a guest list, reserving a venue, choosing a photographer, sending out invitations – there is a never-ending list of things to do. Heck, finding the perfect gown can take weeks, months or even years!

And in the midst of all of this planning, couples have to set aside time to create their wedding registry. We know – the thought of having “spare time” while planning a wedding is somewhat comical. But who doesn’t love making an elaborate wish list of gifts? Weddings are one of the few times when couples can pick out presents that they actually want people to give them!

But despite the belief that registering for gifts is one of the best parts of planning a wedding, it can actually be a daunting task. There are just so many things to consider! Gifts or donations? Macy’s or Crate & Barrel? Fine china or everyday dinnerware? The options are endless! It’s enough to drive anyone crazy, let alone an already stressed-out couple. And what if they have different tastes or can’t agree on certain items? Or, worst-case scenario, what if they just don’t like anything? What’s supposed to be a fun and memorable occasion can easily turn into a nightmare!

If only there was something to simplify this crazy process and make it more enjoyable. Good news – there is! Say hello to NewlyWish, a free online registry service that offers options far beyond the typical department stores.

We first learned of NewlyWish when The White Dress by the shore owner, Beth Chapman, met founder, Amanda Allen, at an Engage Luxury Wedding Conference. Beth became an instant admirer of this innovative brand, and the two became fast friends. The inspiration for NewlyWish came from the founders’ own wedding registry experience. While creating their registry, Amanda Allen and Robard Williams realized that they had limited options. Their favorite local shops didn’t have online registries, and the typical department stores didn’t have impressive merchandise. So, in May 2010, NewlyWish was born.

Unlike other online gift registries, NewlyWish primarily partners with small businesses, selling pieces and experiences from more than 50 independent brands, boutiques, artisans and service providers. Couples can choose traditional gifts like kitchen and bath items, or they can select more unique gifts like cooking classes, tickets to a sporting event or spa treatments. This sort of merchandizing offers couples choices that they wouldn’t normally get from large department stores. And it gives them an opportunity to build a registry that truly reflects their life and style!

NewlyWish actually fulfills couples’ orders itself, which eliminates the worry of duplicate gifts. While this might not seem like a big deal, it really is! No one wants to end up with two toasters, five sets of silverware, three crockpots…well, you get the picture. The concept is just genius!

As if this wasn’t enough, it gets even better. The company has a Gift Tracker that keeps track of who purchased certain items from the registry. This makes writing thank you notes a breeze! NewlyWish also has the ability to hold couples’ gifts until after their honeymoon or until they’ve moved into their new home together. Talk about great customer service!

With all of these awesome features, it should come as no surprise that NewlyWish has had tremendous growth since it first began. The number of registry profiles continues to grow!

There’s no denying that this company is a force to be reckoned with. Allen and Williams tapped into a virtually untouched market and put all other online registries to shame! Clearly, NewlyWish is here to stay. And guess what? We couldn’t be happier.

Take a look at some of their innovative gifts below! And good news – The White Dress in color, the book co-authored by The White Dress by the shore owner, Beth Chapman, will soon be included as a registry item!

Below are a few must-have items from the site that we are coveting ourselves! Click here to start your registry!


xoxo, TWD

What We’re Loving: Donna Morgan Lace Bridesmaid Dresses

Whoever said lace is meant only for brides clearly hasn’t laid eyes on a lace bridesmaid dress before. We are swooning over this new trend and thrilled that Donna Morgan has embraced it! Not only are these dresses feminine and chic, but they actually complement the bride’s wedding day look! Girls can wear the same style and color or mix and match – either way, they are bound to make a statement! And did we mention the incredible prices!? The lace dresses only cost between $198 and $240! Here are some of our favorites from Donna Morgan’s latest collection:

coco_w2110mharlow_w2099mlark_w2106mquinn_w2100mRing us at 860.669.4596 to try one of these beauties on!

xoxo, TWD

Think Pink: 10% Off All Blush Gowns in the Month of October

This year, and every year, The White Dress donates a portion of its proceeds in October to the Terri Brodeur Breast Cancer Foundation in honor of  National Breast Cancer Awareness Month. To take this a step further, we have decided to offer an extra special incentive for our brides to “think pink” - 10% off all blush wedding gowns!

Blush is the color of the moment in bridal fashion! It comes in a broad range of tones and shades, all of which are flattering to a variety of complexions. To get you as excited about this color as we are, take a peek at the image below! Owner Beth Chapman styled this shoot a year ago in Paris for the next book in her The White Dress Series.


Image Credits:

Photography: Carla Ten Eyck

Styling: Beth Chapman, The White Dress by the shore

Beauty: Yoshiko Haruki

Gown: Hayley Paige

Suit: Valentino Tailors

For more information about the Terri Brodeur Foundation and our hope for a cure, click here! Ring us at 860.669.4596 to book your blush bridal appointment!


xoxo, TWD

Event Recap: Kate Spade Bridal Shoe Collection Launch Party & Pop Up Shop

It’s no secret that we love a good party, and when we were selected to carry Kate Spade’s Bridal Shoe Collection we couldn’t help but celebrate- BIG TIME. We planned a Saturday Soiree/Pop-Up Shop that was sparkly, pink and just as polished as Kate Spade herself. The entire bridal shoe collection made its way to The White Dress and we rounded up some fabulous vendors to help us transform our store into something truly special!  The event featured furniture and decor from Ryan Designs, a lip beauty bar by Jennie Fresa, arrangements from Blush Floral Designs and sweets from TASTE by Spellbound.

See all the pretty (captured by the fabulous Michelle Wade) below:












































A big thank you to all everyone who shopped with us at the event, we loved outfitting you in your new Kate Spade Shoes!

And an extra special thank you to our vendors and media sponsor listed below!

A special treat for our upcoming brides: If you purchase your gown during the month of June you enter to win your choice of Kate Spade Shoes from our collection! If you love what you see, give us a ring to view the collection- 860.669.4596!

PHOTOGRAPHER: Michelle Wade Photography

MEDIA SPONSOR: The Black Tie Bride

LIPSTICK BEAUTY STATION: Shelly from Jennie Fresa Makeup & Skincare

EVENT DECOR: Ryan Designs

FLORAL DESIGN: Blush Floral Design 

SWEETS: Taste by Spellbound Bakery 

xoxo, TWD

Incorporating Color Into Your Wedding

Last week owner, Beth Chapman had the pleasure of participating in a Google + chat on incorporating color into your wedding.  Beth was joined by celebrity event planner, Colin Cowie, floral designer, Karen Tran, and the discussion was moderated by founder of From I Will to I Do, editor, Anne Chertoff.

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Below are Beth’s thoughts on incorporating color into your wedding:

I love color! Different colors evoke different emotions and the colors that you choose will set the tone for your entire wedding.  One of the first steps in planning your wedding should be setting the color palate, as this will have an effect on all other aspects of your wedding- from the invitations, to the flowers, to the fashion.

In terms of incorporating color into your wedding attire, for the bride, I say less color is more.  There is a current trend toward color wedding dresses.  If you plan to wear a colored gown, I recommend that you opt for a very pale hue that is just a hint of color.   Accessories are also a great way to incorporate color into your wedding day attire without overdoing it.

The place to make a statement with color is with your bridesmaids!  I also love the idea of using your reception dress as a way to make a statement with color.

To hear more about Beth’s recommendations on incorporating color into your wedding day attire, click on the video below.

xoxo, TWD

Spring 2015 Bridal Market Trends already at The White Dress by the shore

Now that a few weeks have passed after Spring 2015 Bridal Market and we have had a chance to absorb the trends, we got to thinking, “Wait a minute…”, “We already have many of next seasons hottest looks in store now!”

Take a peek at the Spring 2015 Trends post HERE and then look below at the wonderful gowns we have waiting for you to try on now so that you may be on the forefront of bridal fashion on your big day!



We love these looks from Amy Kuschel and Augusta Jones! An illusion neckline is a great way to achieve support but still show off your décolletage on your wedding day!  twd-scroll-break-forblog



David Fielden’s ‘Isis’ and ‘Doris Day’ from Romona Keveza Legends are both swiss dot gowns but they have a completely different feel- go a little bit sexy with ‘Isis’ or achieve a classic look with ‘Doris Day’. You can create a sexy & demure look in the same gown by wearing an sheer long sleeve like that of ‘Gwendolyn’.twd-scroll-break-forblog



Anne Barge ‘Chatham’ is two gowns in one, a sweet shorty and a grand ball gown- this option one of the most popular trends on the Spring 2015 runway! Modern Trousseau offers even more customization with their front slit tulle skirt, put this creation over any gown for a custom, one-of-a-kind look! twd-scroll-break-forblog


Clean and classic was all over the Spring 2015 Runways. With lace dominating for the last few years, it was quite refreshing to the see the reemergence of these sophisticated silhouettes. We can’t get enough of the gowns above from Modern Trousseau, Augusta Jones and Amsale.



Color is a growing trend on the bridal runways and we love our selection of colorful hued gowns, including these from Anne Barge, Modern Trousseau and Hayley Paige (coming soon!). 




Alternatives to traditional lace patterns also graced the 2015 Spring runways. Jacquard prints, stripes, pattern, texture, unique laces- you name it! Above are a variety of one-of-a-kind fabrications already in the boutique from Anne Barge, Hayley Paige, Theia and Modern Trousseau.

twd-scroll-break-forblogjpfThe Spring 2015 Runways were unarguably fashion forward, as are the statement-making gowns above! We love these fabulous gowns from Hayley Paige, Modern Trousseau, Jenny Yoo and Kirribilla.

To try on these trends (and more) ring us at 860.669.4596 to book your appointment!

xoxo, TWD





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