*Image courtesy of Candice Coppola of Jubilee Events Gown By Amsale We are packing up and heading off to bridal market in New York City from April 14th -16th! We are so excited to see what our fabulous designers have in store for the...
The cage veil has been a popular accessory for some time. Our vision was to style a shoot that showed brides the next iteration of this trend. We enlisted the talent of in WHITE member and top beauty expert, Jennie Fresa, to take the looks to...
Yesterday our staff had the absolute pleasure of visiting Amsaleâs New York showroom. Amsale is one of the few design houses that designs and produces all of their gowns in-house in New York. Amsale Aberra launched her signature bridal...
Every day is Motherâs Day this month at The White Dress by the shore! We are celebrating moms with a series of fabulous trunk shows throughout the month.  We recently styled a photo shoot with the incredibly talented Steve DePino featuring...
 Birdcage veils have been en vogue for some time. I had the vision to show brides stunning new versions of the concept and enlisted some fabulous talents for the shoot. Justin and Mary Marantz, Jennie Fresa and...
For this month's pretty post we are featuring a White Carpet Appointment rather than a real wedding. When we feasted our eyes on the above photos and video from the fabulous Amy Trahant of Take Aim Photography we knew we just had to share!...
We could all use a little blast of summer right about now, and this nautical inspired shoot that we styled for The Connecticut Bride, provides us just that!  Currently on new-stands, this All- American themed shoot was by far, one of the most fun...
As you can tell from the images above, Christine's White Carpet appointment on November 6th of last year was full of friendship, love, laughter and of course, beautiful gowns! Â The appointment began with champagne...
Established in February of 2004, The White Dress by the shore has had the pleasure of dressing beautiful brides for 8 years!  This month's Pretty Post reflects on  just a few of the many, many, wonderful women who we have been honored to...
Our society has always been enthralled by the style and grace of Jacqueline Kennedy, and we are no different. It was a dream to style a shoot that was inspired by her wedding to John F. Kennedy. You can imagine my delight upon sitting at Anne...