Are you wondering what to budget for your wedding dress, but you don’t know where to begin or how much wedding dresses cost? Well, you’re in luck because have just the bridal gown pricing guide for you and it’s...

This year's National Bridal Sale Event is just around the corner, and we can't wait to share it with you!     This exciting event will take place July 16-23, and there are two ways to shop with us: online and in-store. If you shop online...

While summer is just around the corner, in our industry we are already working six months ahead! A winter wedding is always beloved by us, so we wanted to highlight this special one from The Branford House Mansion in Groton,...

  Here at The White Dress By The Shore in Connecticut, we offer a separate bridesmaid studio that’s fully dedicated exclusively to bridesmaid appointments! We believe that it’s important that bridal parties get the care and...

Rain is a bride’s biggest fear on her wedding day. After spending months planning your special day down to the smallest detail, it can be a nightmare for the weather to call for a change in plans, which is exactly what happened at this special...

BELONG      The White Dress by the shore strives to create an extraordinary shopping experience for EVERY bride. We had the vision to shoot a campaign that stood for diversity and inclusion but wanted it to be authentic. ⁠⁠We decided...

On Monday, May 9th, Madison and her family and friend joined us at the White Dress by the Shore for a private White Carpet bridal shopping experience!   For three hours, Madison had the entire boutique to herself to try on wedding dresses and...

  The White Dress by the shore owner, Beth Chapman is the founder of an organization for independent bridal retailers called The White Dress Society.  She founded the Society in 2017 as a vehicle for community and education for bridal...

Just two weeks ago we had the privilege of attending 2022 Bridal Fashion Week in New York City!   During that week, we were able to visit several different showrooms of designers we carry at the White Dress by the shore and even a couple we...

There is no shortage of beautiful bridal fashion trends in 2022, and we’re in love with them all! As we at The White Dress By The Shore prepare for the next season of bridal fashion, we thought it would be a great time to recap the best bridal...