We are THRILLED to welcome Hayley Paige back to The White Dress by the shore. To celebrate her return to the bridal world, we are kicking off with a sparkle filled weekend October 9–12. You’ll be the first to experience Hayley’s newest Twice Upon a Time collection, arriving in stores this November, and have the chance to meet Hayley herself during select celebration events. Hayley Paige Weekend will be filled with unforgettable moments and special events you won’t want to miss, and for brides who say yes to their gown, an exclusive HP swag bag will make the memory even sweeter.

Save $75 on cleaning/preservation this month! All brides are welcome to get in on this deal. Just give us a call at 860-669-4596 to purchase!

Every October, in honor of Breast Cancer Awareness Month, we proudly continue our annual tradition of donating a percentage of sales to the Terri Brodeur Breast Cancer Foundation. Each year, we also invite our brides to dedicate their gown purchase to someone touched by breast cancer, whether a survivor, a fighter, a caregiver, or a loved one remembered. We welcome you to join us in honoring these incredible individuals and making your celebration of love part of a greater impact.