Our priority is the health and safety of our brides and our staff.  Following is what you can expect during your in-store experience with us. Our goal, as always, remains providing you with an exceptional shopping experience...

At The White Dress by the Shore, we believe in embracing our bride’s personal style and creating a look that is exclusive to them. That is why we created our Private Label Collection. It is an exclusive collection of timeless wedding dresses...

Save the date! The National Bridal Sale is back, running from July 17th through July 24th. Our 2021 National Bridal Sale event at the boutique will be huge—you absolutely do not want to miss it.    We will have gowns priced 40-75%...

As our National Bridal Sample Sale approaches, we wanted so share our tips and guidelines for making the sale a fun experience for everyone!   Pre-Shop: We will be adding gowns to our Sample Sale collection as we approach the event. These...

A classic element of bridal design, in recent years lace has become a versatile detail that works just as beautifully on a boho wedding dress as it does a traditional look. The modern lace wedding dress can be anything from a classic,...

As we readjust to the new normal, a lot has changed—and here at The White Dress by the Shore, we have changes we’re over the moon about! For some of our brides, scheduling can be difficult. Whether you’re a busy woman, live far...

The White Dress by the Shore has introduced some new and important modifications to our Bridal Appointments.     Effective June 17th, 2021, we will be charging a $25 reservation fee for first time bridal or sample closet appointments....

   All our dreams have come true with this cherry blossom-styled shoot that took place at Bishops Orchard in Guilford, CT.  With the cherry blossoms in full bloom, we had a short window to get this shoot done. We worked with our dream...

On Sunday April 11th, we not only had one fabulous White Carpet Appointment but we were able to have two! One in the morning and one in the afternoon. Lauren and her group of closest friends and family joined us in the afternoon to find the bride...

  The White Dress by The Shore owner, Beth Chapman, was recently featured on The Today Show to talk about the comeback of weddings and some wedding trends that will continue even after the pandemic has ended.   View the...