Image: Jeremie Barlow PhotographyÂOver the next severalÂ months, we will be hosting a variety of trunk shows! Lately, we have been receiving a lot of questions about what a trunk show actually is. Fortunately, owner Beth Chapman has the answer! Scroll below to read her articleÂ "Tackling Trunk Shows," which has been featured on numerous blogs and in various publications.
Trunk shows can provide the perfect opportunity for a bride to find the gown of her dreams. But what is a trunk show, and what are the benefits for the bride to be?
Beth Chapman, owner of The White Dress by the shore, provides this explanation: "A trunk show is an event hosted by a bridal boutique where a broader representation of a designer's collection is sent to the store." According to Chapman, "There is often a representative from the company present or in some instances the designer themselves attend the event. There is almost always some type of discount or special incentiveÂ that is provided during the course of the trunk show if a purchase is made at the event."
Store owners are generally not able to purchase a designer's entire collection. A trunk show allows an extended version of the collection to be sent to the store, and often times, designers will send new styles to the event that are not yet available in stores. One of the primary benefits for a bride is that she is able to work directly with the designer or company representative to learn about the intricacies of the line and make custom changes to create her own, one-of-a-kind gown."
The designer benefits from the trunk show as well. They are able to watch brides try on their gowns and listen to their comments. It is an excellent opportunity for them to get direct feedback from brides that they can apply to future collections.
Chapman notes, "Trunk shows are not recommended for a first-time shopping experience. In order for a bride to fully benefit from a trunk show, they should come into it knowing the types of silhouette that they are looking for. Having this knowledge will allow them to receive the benefit of a possibleÂ discount and the opportunity to work with the designer to customize their gown."
If there is a particular designer that you are interested in, a trunk show will allow you to see the full breadth of the designer's line and allow you to purchase one of their gowns while receiving a discount or special offer. But, be sure to book an appointment early. These exclusive events book up quickly!
Check out our Events page to viewÂ the upcoming trunk shows! If you are interested in attending one, give us a ring at 860.669.4596 toÂ schedule yourÂ appointment!