Featured Designer: Amy Kuschel
Jul 06, 2011
Welcome to our newest series..."featured designer"!Â Occasionally, we will feature one of our talented designers on the blog so that our brides and followers and learn more about them and appreciate them as much as we do! This month's featured designer is Amy Kuschel.Â AmyÂ graduated from the Fashion Institute of Technology in Manhattan in 1989. She started her career as a professional designer working for a New York City based ready-to-wear company as their design director. After 6 years of designing in New York, Amy moved to San Francisco with her future husband, Bill.Â She continued designing, creating high-end special occasion dresses for a bay area business. In 1996, Bill and Amy were engaged.Â As a bride to be, Amy experienced the arduous task of trying to find the perfect wedding gown. She had rather simplistic needs -Â she wanted to look elegant and modern without spending a fortune. What she inevitably discovered was that she could opt to spend a reasonable amount for something mediocre, or spend an outrageous amount for something fabulous. Neither alternative won her favor. As an experienced fashion designer, Amy chose to create her own wedding gown. A few years later, business plan in hand, Amy & Bill launched the Amy Kuschel collection. Amy and her talented team pour their creative energies into each design to achieve a combination of modern elegance and sophistication.Â Each piece is made by hand in their San Francisco design studio using luxurious fabrications, couture techniques, and quality workmanship. The collection ranges in price from $1,500Â to $5,000. For Amy,Â are of the utmost importance; she strives for a great cut - creating lines that flatter the female form. The collection is crafted with a combination of the finest fabrics and trims available ~ using luxuriously beaded French laces, custom embroideries, smooth satins & crisp taffetas. The final touches are in the details and trimmings; they must create a delicate balance between elegance & simplicity. In the end, each gown expresses Amy's conception of elegance and sophistication. "My designs come from an evolution of ideas that can be executed in many ways. I love the creative process, the excitement and challenge of trying to find the perfect harmony between silhouette and fabrication." Amy is inspired by many things: The Glamour of the past, current fashion influences, film and music, art, photography, travel - New York & Paris - everything that she loves. She strives to find the best possible combination of ingredients for each gown within her collection; constantly building and always evolving. What is unique about Amy's collection lies within her passion for detail & silhouette. She wants her gowns and her brides to radiate grace - a strength of style & femininity. She also believes in offering value - without sacrifice - it is unique to find a gown that is well crafted using the finest fabrics and trims and also well priced. She is committed to offering excellence in all aspects of design and product. In honor of Amy and her fabulous designs, we offering 10% off any Amy Kuschel gown purchased in the month of July!