Every bride dreams of a gown that feels like her story come to life.
For years, designer Hayley Paige created just that: dresses full of sparkle, romance, and a touch of fairytale magic. Her gowns were twirl-worthy, whimsical, and unforgettable, and many brides walked down the aisle feeling like the very best version of themselves because of her designs.
In 2020, her story took an unexpected turn. A legal dispute with her former company meant she could no longer design under her own name, and she even lost access to her social media. For brides who adored her, it felt like she had suddenly vanished from the bridal world. Her gowns continued to exist, but they no longer had her personal touch or creativity behind them. For Hayley, it was more than a business challenge. It was the painful experience of being separated from the work she loved most. For years, the designer who had defined a generation of bridal fashion was silent, waiting for her chance to return. Brides who had dreamed of a Hayley Paige gown had to settle for re-released designs or wait and hope she would one day come back.
In May 2024, after years of fighting for her rights, Hayley Paige officially won back her name and her creative freedom. For the first time in years, she could sign her sketches, share her work, and step back into the bridal industry as herself. And in July 2025, she launched her brand-new collection, “Twice Upon a Time,” filled with dreamy layers of tulle, sparkling details, and playful touches that feel both magical and modern.
Photo Credit: La Via Visual
We are beyond honored to share that The White Dress by the Shore is the exclusive retailer for Hayley Paige in Connecticut. We carried her gowns for years before the difficult chapter she endured, and we are overjoyed to welcome her back home. For us, this comeback is deeply personal. We remember the excitement of brides who walked through our doors asking specifically for Hayley Paige. We remember the way her designs made women light up when they looked in the mirror. And we felt the absence when she was gone. To now be able to say that her newest collection is here, in our boutique, feels like a full-circle moment. This comeback is not just about beautiful dresses. It is about resilience, joy, and celebrating love in its most authentic form.
If you are newly engaged and just beginning your dress journey, you may not know Hayley Paige yet. This is the perfect time to discover why she has always been adored. Her gowns capture the wonder of a love story and remind us that even after challenges, fairytales can be rewritten. Falling in love with her comeback story is the first step in falling in love with her gowns. And when you do, you are not just choosing a dress. You are choosing a designer who fought to create again, and a gown that symbolizes hope, joy, and the beauty of starting fresh.
At The White Dress by the Shore, we believe every gown should feel like a reflection of your story. Hayley Paige’s “Twice Upon a Time” collection is the perfect expression of that belief. These gowns are for brides who want to feel magical, modern, and deeply connected to the heart of the designer who created them.
Your story is just beginning, and at The White Dress by the Shore, we cannot wait to help you find the gown that feels like yours.
XO,
The White Dress by the shore