About Us

About Hero Mobile

Exquisite Style, Extraordinary Experience

It’s about beautiful surroundings. | It’s about dedication to the details. | It’s about exceeding expectations. | It’s about luxury.


The White Dress by the shore was founded in 2004 by Beth Chapman. After a career in fashion retail in New York, Beth decided to take her love of bridal and create the ultimate wedding shopping experience for brides. It is her belief that shopping for your wedding gown should be an intimate and memorable experience – one that is everything you’ve dreamed of, but nothing you would expect. Styling brides is her passion and there is no greater joy for her then creating the perfect look for each bride.


At The White Dress by the shore, we re-define your bridal shopping experience with our curated collection of chic couture for brides & maids, offered in a quaint antique home. Our setting is as unique as it is comforting, making shopping with us truly memorable.


For bridal appointments, we have individual suites, which allow you and your guests privacy and comfort. Each suite is named after one of the most romantic cities in the world; Paris, Nice, Versailles, and Capri. Each room has its own sense of character and beauty. For bridesmaids, we have a separate bridesmaids atelier, Chic by the shore, that houses our bridesmaids collection. This space provides the bride and her party a dedicated environment to work with a stylist to select the perfect palate and styles for her maids . We are the only bridal store in Connecticut to offer such a special and unique environment to shop for maids.


At The White Dress by the shore we celebrate love of all kinds. Our goal is to create a memory for every client that walks through our door. We strive to make you feel comfortable in your experience and confident in your wedding fashion choice, while creating a lasting memory.


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Our passion is to make the experience of a bride purchasing her wedding gown as memorable as the day she wears it.

With that in mind, our boutique hours are always by appointment, so that our talented stylists may provide our clients with an intimate and personalized experience. At The White Dress by the shore, our goal is to help the bride and her guests to find the ensembles that will best complement their personal style. Learn more about our Shopping Experiences here.


Each member of our staff at The White Dress by the shore is educated in the art of styling a bride and the knowledge that goes along with it. We are a team of hard workers and friends who are passionate about the world of bridal and the happiness of our customers. Whether you are shopping with us for the first time or picking up your gown at your final fitting, each interaction will be filled with excitement and exceptional service.