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Love, Your Style: Autumn Estate Wedding


Mar 08, 2013

      We are happy to post our second edition of a new blog series, called âLove, Your Styleâ!  Each post contains a style board inspired by a venue or one of our brides and illustrates the whole fashion...

Sample Sale Sashes and Belts


Mar 07, 2013

  [caption id="attachment_11956" align="aligncenter" width="300"] Augusta Jones Single Flower Skinny Beaded Belt | Original Price: $200 | Sample Price: $100[/caption] [caption id="attachment_11939" align="aligncenter" width="300"] Modern...

Picture of the Week


Mar 07, 2013

    This week's Picture of the Week features our current favorite color combination- marigold and violet (plus a little bit of sparkle)! We love this dress from Jenny Yoo's new 'Social' collection, which will be available at our...

The Scoop on Jenny Yoo Social


Mar 06, 2013

    Jenny Yoo has introduced a new collection called âSocialâ.  These adorable dresses are perfect for the aisle or a night out on the town!  These stunners are truly dresses that can be worn again- or just worn!  They are ideal...

March 29th: Its a 'Good Friday' {and Saturday} to buy your gown!


Mar 05, 2013

  Great news!  Due to an overwhelming response, we have just extended this promotion through Saturday, March 30th, as well.  For two days, you can receive 10% off of your full-price gown purchase!  We are booking up quickly, so...

Ask Beth: Mother of the bride dress selection


Mar 01, 2013

  As an extension of our âAsk the ExpertsâÂ blog series, we have created a new blog category called âAsk Bethâ.   The White Dress by the shore owner and stylist, Beth Chapman will answer any wedding  fashion related questions you...

Beneath the Gown- New Location!


Mar 01, 2013

We are pleased to announce that our dear friend, Josie has had such success with her foundation business, Beneath the Gown, that she has outgrown our space.  Josie has relocated her business to 1120 Main Street in Branford. Josie is still...

Picture of the Week


Feb 28, 2013

 In honor of this weekend's Modern Trousseau trunk show, this week's picture of the week is from a photo shoot that we styled in New Orleans and features the "Tia" gown from Modern Trousseau.  This gown was designed specifically for this...

New Arrivals: Mother of the Occasion Dresses


Feb 28, 2013

At The White Dress by the shore, we carry a variety of fabulous designers that cater to mothers of the bride and groom. For a Mother, just like any bride, it is important that the gown is stunning, comfortable and most of all, reflective of your...

March 7 - 9 : It's Mother's Day in March


Feb 27, 2013

  Grab your Mom and join us for a special event featuring all of our mother of the occasion designers-  Collection 20 by Watters, Siri and Modern Trousseau.  All of our Mother of the Occasion collections will be discounted by 10%...

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