Today's dreamy {Picture of the Week} celebrates the start of our Modern Trousseau trunk show! We are absolutely in love with the texture of this lace shorty with a tulle overskirt from our Tartan & Tulle winter styled photo shoot. If you are...
One of the best ways to avoid fashion emergencies on your wedding day is to hire a Bridal Dresser.  A Bridal Dresser is essentially an insurance policy against fashion related crises! She will come equipped with her own 'emergency kit'. If you...
A little bling goes a long way! Today's {Picture of the Week} celebrates our *Baubles, Veils & Cocktails* Accessory Event happening tonight, where brides will shop for the perfect finishing touch. This gorg image comes from our Great...
Life is better in threes! Today's {Picture of the Week} is a fun and friendly reminder that there are only * 3 * days left to save 10% on all LulaKate bridesmaid dresses! We are swooning over this preppy and nautical dress combo, styled by...
When we saw pictures from Casey & Dave's coastal September wedding, we just HAD to share them -- especially when we saw their adorable son Dawson (we had the pleasure of meeting him during some of Casey's fittings!) "Dave was a professional...
Today's {Picture of the Week} honors the beginning of our Legends Romona Keveza Trunk Show happening today through Sunday! We adore this one shouldered blush gown -- tell us, would you wear something like this for your big day?  We still...
We adore lace wedding dresses. Brides don't realize that are all different types of lace and each one has unique attributes that can change the aesthetic of your wedding dress. Owner, Beth Chapman defines the differences below and answers the...
Founded by amazing event planner Beth Helmstetter, The Good Beginning is an online registry where couples can donate to their favorite charitable organizations in lieu of, or in addition to normal wedding gifts. Some causes include but are...
I am so thrilled to celebrate The White Dress by the shore's 12 year anniversary!  The industry has changed quite a bit in the past 12 years, but one thing that stays consistent is the classic aesthetic of our brides and our passion for helping...
Today's {Picture of the Week} honors our Kate McDonald Bridal trunk show that begins today! {And don't forget about our LulaKate bridesmaids trunk show, coming up January 28-31} Click here to see more from our Pretty Preppy inspiration...