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Picture of the Week


Jan 21, 2016

Today's {Picture of the Week} honors the beginning of our Legends Romona Keveza Trunk Show happening today through Sunday! We adore this one shouldered blush gown -- tell us, would you wear something like this for your big day?  We still...

Ask Beth: What are the different types of laces?


Jan 20, 2016

We adore lace wedding dresses. Brides don't realize that are all different types of lace and each one has unique attributes that can change the aesthetic of your wedding dress. Owner, Beth Chapman defines the differences below and answers the...

What We're Loving: The Good Beginning


Jan 19, 2016

Founded by amazing event planner Beth Helmstetter, The Good Beginning is an online registry where couples can donate to their favorite charitable organizations in lieu of, or in addition to normal wedding gifts. Some causes include but are...

Feature Friday: The White Dress by the shore celebrates their 12 year anniversary!


Jan 15, 2016

I am so thrilled to celebrate The White Dress by the shore's 12 year anniversary!  The industry has changed quite a bit in the past 12 years, but one thing that stays consistent is the classic aesthetic of our brides and our passion for helping...

Picture of the Week


Jan 14, 2016

Today's {Picture of the Week} honors our Kate McDonald Bridal trunk show that begins today! {And don't forget about our LulaKate bridesmaids trunk show, coming up January 28-31} Click here to see more from our Pretty Preppy inspiration...

Feature Friday: Danielle's White Carpet Appointment


Jan 08, 2016

Just before the holidays, we had the pleasure of hosting Danielle and her best friends for a private White Carpet Appointment. Danielle visited the boutique hoping to find the perfect gown â and not only did she accomplish that, but she also...

Picture of the Week


Jan 07, 2016

What better way to celebrate our 12th anniversary {the anniversary gift of silk!} than with an image of our bride Linnea DeLuise and her gorgeous, flowing, silk trimmed veil!? Help us celebrate 12 fashionable years through this Saturday as we...

Beth Chapmanâs Bridal Gown Shopping Tips


Jan 06, 2016

Did you know that we recommend purchasing your bridal gown 9-12 months in advance of your wedding? 2017 brides, it's time to get shopping! And September 6-10, we are offering 10% off of all bridal gowns $2500+ during our Get Shopping...

Ask the Experts: Finding Your Wedding Day Style


Jan 02, 2016

*Image courtesy of Carla Ten Eyck Even the most fashionable women can have difficulty identifying their wedding day style. Owner and stylist, Beth Chapman has pulled together some styling tips to help! The first step in finding your...

Preparing Your Wedding Gown Budget


Jan 01, 2016

Photography: Carla Ten Eyck, Planning: Jubilee Events, Styling: Beth Chapman | The White Dress by the shore One of the most exciting parts of planning your wedding is selecting your dress!  Before you begin shopping, here are some tips for...

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